How to clear your mind for great sales copywriting

written and produced by john c ashworth

First, here are a few tips to consider for your copywriting efforts before you even sit down to write.

  • Be fully rested with a good night’s sleep
  • Eat sparingly. Heavy meals will affect your mental sharpness. Try a little intermittent fasting before you sit down to write. I know this works very well for me and is one of the reasons I love to spend time writing first thing in the morning with only a cup or two of coffee on-board.
  • Exercise before you start. If you read this blog regularly, you know that I spent the first 20+ years of my career as an expert fitness professional and personal trainer so I’m a big, big believer in this idea and once again, practice it regularly myself. It’s truly amazing what one simple exercise session can do to clear your mind and make room for your mojo.
  • Turn-off your phone and eliminate any and all distractions. Lock your door, or at the very least close it tight, and make those around you aware that you are writing and are not to be disturbed for any reason.
  • Take a few moments of gratitude so as to cultivate a positive mood and environment.
  • Now, enter the prospect’s mind and the conversation happening therein and go!
How to clear your mind for great sales copywriting

john c ashworth in the home gym

About john c ashworth

John C Ashworth is a modern day renaissance man & bohemian athlete who has amassed a wide variety of skills and expertise in many different subjects including, fitness, sales, marketing, video production, copy writing, exercise physiology, clinical exercise physiology, fishing, parenting, buying cars without getting ripped off, blogging and content marketing and creation that will help you drive sales.

form MORE about john c ashworth click here

There is NO Secret formula for YOUR fitness program

john c ashworth fitness journal

produced by john c ashworth

To get a copy of my new fitness logbook as soon as it comes off the press, be sure to subscribe here right now so that you can be alerted as soon as it arrives. –John

About john c ashworth

John C Ashworth is a modern day renaissance man & bohemian athlete who has amassed a wide variety of skills and expertise in many different subjects including, fitness, sales, marketing, video production, copy writing, exercise physiology, clinical exercise physiology, fishing, parenting, buying cars without getting ripped off, blogging and content marketing and creation that will help you drive sales.

form MORE about john c ashworth click here

Live from my GoPro in the Silverstone home gym. Let’s get after it!

produced by john c ashworth

The full version of this livestream I produced yesterday on facebook is below. This morning, I spent some time working to condense the effort into something more useful for you.

This was a livestream test effort and you should keep your eyes out for more of this 🙂

-John

Following is the condensed version of this workout I created for YOU. And a short audio that provides some context and explanation of this workout. Otherwise known as whiteboard workout #25 🙂

About john c ashworth

John C Ashworth is a modern day renaissance man & bohemian athlete who has amassed a wide variety of skills and expertise in many different subjects including, fitness, sales, marketing, video production, copy writing, exercise physiology, clinical exercise physiology, fishing, parenting, buying cars without getting ripped off, blogging and content marketing and creation that will help you drive sales.

form MORE about john c ashworth click here

Exercises. Suitcase Deadlift with Kettlebell.

virtual coaching with john c ashworth


the exercise list I the fitness blog I the fitness nomad

produced by john c ashworth

Suitcase Deadlift with Kettlebell

About john c ashworth

John C Ashworth is a modern day renaissance man & bohemian athlete who has amassed a wide variety of skills and expertise in many different subjects including, fitness, sales, marketing, video production, copy writing, exercise physiology, clinical exercise physiology, fishing, parenting, buying cars without getting ripped off, blogging and content marketing and creation that will help you drive sales.

form MORE about john c ashworth click here

What’s all the Yomping about?

written by john c ashworth

escalator mccormick place chicago il
Conference attendees at McCormick Place in Chicago crowding the escalator our of sheer force of bad habit. photo by john c ashworth

When you come up the stairs in the morning to go to work, do you shuffle, stomp, trudge, plod, clump, lumbar, slog, or yomp?

I know some of you do. I can hear you.

Let’s back-up a second…

Do you take the stairs in your building? Or do you make for the elevator and somehow find a way to justify that in your mind? Because there aren’t many reasons to take an elevator. Except in all those darn modern buildings where the doors to the stairs are often locked. Maybe it’s all the yomping. It’s making too much noise and people at work can’t concentrate.

You may not realize it and you might not like me saying, but I can tell a lot about your fitness by the way you walk up the stairs. And if you’re avoiding them? Well, you’re missing opportunity to make yourself stronger.

The next time you take the stairs somewhere, point your awareness to exactly how light you are on your feet. Try walking up or down without making any noise.

See how much different that is?

Save your yomping for the playground or the bleachers.

-John

PS When I went looking for a photograph to go with this post, I found this video from the fitness nomad archives.

[podcast] Fitness program Fast Results. How to Double YOUR Exercise Program Results in four simple steps

Double your fitness results
john c ashworth circa 2007 at his fitness studio in Middleton, WI

produced by john c ashworth

There are four things standing between you and fitness program fast results. All of which are important, and especially when combined, have the potential to double, or even triple the results you’re currently getting from your current exercise program.

  1. Two of these four key actions have to do with your strength training program. You do have one, right? Assuming you do, the first thing you can do for fitness program fast results is to focus on the movement and not on the muscle.  This means choosing exercises and exercise combinations that involve more than one muscle group at a time, mimic your athletic or everyday movements, and focus on movements that move more than one of your joints at a time. Which means that those “tricep kick-backs” you’ve been doing, for example, need to abandoned for good. Instead, make sure that every one of your workouts incorporates the five fundamental movement patterns every time you train – push, pull, hinge (bend at the hips), squat and carry.
  2. Do lots of repetitions during your strength training program. I know. You’ve likely heard me say before that choosing resistance levels that allow lots of repetitions doesn’t stimulate the kind of muscle strength and growth required for long term weight loss and fitness program fast results. The real truth is that change in your routine is what is most important. And in this case, what I’m saying is that very often, trying to perform 30 or even 50 repetitions of an exercise (while maintaining good technique, of course) can become an incredible workout and does in fact stimulate your slow-twitch muscle fibers to grow and become stronger. You just don’t want to do this for every workout. Try it next time you’re in the gym, and you’ll see what I’m talking about.
  3. Become a minimalist. Strategy #3 for fitness program fast results has to do with simplifying your routine.  The linear relationship that exists between increased amounts of work, especially when it comes to strength training, has an end point. In other words, more is not always better. In fact, I often see people wasting a lot of time in the gym by being incredibly inefficient with their fitness program design. The combinations of your movements in addition to the number you perform are both important. Try keeping your total set count between 22-25. This equates to about 2-3 sets for 8-10 different exercises.  That’s it.  If you’re working hard enough and have chosen movements in every one of the key categories outlines above (Push, Pull, Hinge, Squat, Carry) you really don’t need to do more than this.
  4. Do something every day. I know, I know. You’re always hearing that you should take a day off between strength training sessions. And you should. What I’m talking about is using your off days for something more productive than sitting on the couch or in your office chair every day. This is what I mean when I talk about “Active Recovery.”  Much of the strength and conditioning improvements that you achieve actually come during the recovery period from your workouts.  This is where your body takes time to re-build and prepare for the next workout.  So, for fitness program fast results, make sure you are not just taking time for recovery, but also making this recovery time productive with good sleep, good stretching, and good nutrition.

Here are a few examples of what I mean when I say “Active Recovery”:

  • On an off day, try performing half of your strength training movements at half the weight. Or, simulate them with stuff you can use in your office or at home. A bent over row with your bag or briefcase, for example.
  • “Off days” are also perfect for stretching, yoga, walking, or even just a few trips up and down the stairs at the office or at home every few hours. A good way to think about this is to imagine what it would be like if you were living back in the 1800s, chopping wood for the winter, washing your clothes by hand, or giving the horses a bath. Movement all day is the key. Not just for workouts or when you need another cup of tea.

Set the goal of performing these “movement breaks” at least three times a day, and let me know if you’re energy level and positive attitude have not doubled in value 🙂

OK…there you have it. Four simple action steps that I guarantee will help you achieve fitness program fast results. Try all of them or even just one of them. And I would love to hear back from you here in the comments section on how much it helped.

-John

Related Article:

Fast Track Your Health and Fitness Goals with This Important Program Design Technique