written by john c ashworth
Ideas are the easy part.
That will always be true.
But often, even the idea part can be a struggle.
Either way, the better your ideas at the start, the better your chance of producing the desired outcome.
So today, I wanted to share with you something I discovered recently in my reading. And a BIG thanks goes out to publishersmedia on ebay for including the little book you see in the featured image for this post. I buy old Dan Kennedy products from Bill on ebay and he is always very generous about sharing other cool things he must have on standby in his ebay shop. He sends these gems right along with the products that I order. It's a great bonus!
Quite often, we all have better ideas for one another than we have for ourselves.
Here's a strategy you can implement in order to get at em' and ultimately make all your wishes come true.
It's something called brain writing and here's how it works...
A group of 6-8 people are seated around a table. They are given blank paper and asked to write down their ideas related to a given problem. Once each participant has reached their stopping point, they slide their paper to the center of the table. Like a poker bet this forms a pot full of gold and as you'll see, everyone wins!
Once everyone has added their idea fodder, each person reaches back into that pot and pulls a random sheet back that is not their own. They read the ideas on that sheet and then add their own commentary.
The BIG potential advantage in this method is that each individual can focus on idea generation on their own terms without judgement and the ideation process is not initially affected or distracted by the input of others until you are all ready to collaborate
Give it a try and let me know how it goes...
-John
