Serve, don’t sell. How to get everything you want.

john c ashworth in suit jacket & hat 0921

produced by john c ashworth

Serve, don’t sell.

How to get everything you want in life through a subtle change in perspective.

podcast produced by john c ashworth

I’m speaking at the ICCFA Dead Talks even in January and this is my topic. A life and business strategy that has served both me and my family very well over the years.

Stop focusing just for a moment on how to make more money and spend some time thinking about how you can serve. Because that is where all true opportunity and fulfillment exists.

Good luck and I look forward to your thoughts and ideas on this.

Remember…serve, don’t sell.

-John

PS By no means do I think that you should stop working to become amazing at what you do and especially more refined when it comes to selling. This is not magic. You have to do the work. But when you change your perspective in this way and start with a commitment to service, everything you do will change for the better.

Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

increase sales in your flower shop flower shop owner

written by john c ashworth

Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

As a lifetime salesman and former business owner and entrepreneur I’m always on the hunt for new ways to increase sales. I discovered this gem this morning and couldn’t wait to share it with you, because it’s a great example of how we often make our work more complicated with it needs to be; and as a result, miss the simple opportunities and strategies we can use to increase sales almost every single day.

The idea comes from an article about the art of ‘thank you’ notes for your customers. A simple and very effective touch point in your business that is easy to ignore. The story described a local flower shop that was celebrating its 100th anniversary. No small feat for any local retail business. The owner described a brilliant strategy for increasing sales in that he has one person who is 100% devoted to sending out reminders on who-sent-what-to-whom last year at this time and “we would be glad to repeat the order of you…click here, call or send us an email.”

I love this story because it’s such a great example of the simple things successful business owners actually take action on instead of ignoring while they either take another afternoon off or ignore the idea because either they don’t really understand its brilliance or have already decided with no real data to back it up, that it won’t work; or that they don’t have time or that they can’t afford to hire someone who is totally devoted to such a menial task.

How can you afford not to?

Good luck out there and be sure to check back to the ash flash often for ideas, tips and strategies to improve your business and your life.

-John

How to get Real Return for your funeral home on your facebook advertising

great sales copywriters are sentimental people

podcast produced by MC Ashworth

How to get Real Return for your funeral home on your facebook advertising
podcast produced by john c ashworth in his role as an Account Executive at Frazer Consultants

I created this short podcast primarily for the funeral directors I work with at Frazer Consultants, but there’s some great stuff here that we can all benefit from.

Hope you enjoy it!

John