John Ashworth

Nearly thirty thirty years of selling. Pick where you want to start.

Nearly thirty years of selling. Luxury automotive, fitness ownership, B2B technology, and a decade in preneed. I coach people who want more from their work, I write a print brief for the funeral profession, and I help families plan ahead. Pick where you want to start.

Start here, free

The Market Brief. The funeral profession's week, sorted for you.

Get the market brief

Coaching

The Ashworth Kickstart

$147 a month

Two 30 minute sessions a month with me, plus the print brief, the John Ashworth Files and The Ash Flash.

See the Kickstart

The print brief

ash flash analogue

$97 a month

The old school print brief for funeral professionals, plus full access to the John Ashworth Files. Printed. Not scrolled.

See the newsletter

For families

Start your funeral plan

No account needed

A living plan, written in your own words. Peace of mind for you and a gift of love to your family.

Start Your Funeral Plan Here

Talk to me

The VIP desk

No line, just a time

Pick a slot on my calendar, or call me. If I'm here and available, I always pick up.

Visit the VIP desk

Who I am

A salesman who has done it in more than one industry.

I am not a life coach with a certification and a podcast about mindset. I have been the most talented person in the room and stayed too small for too long. I know what that costs, and I know how to get out of it.

Luxury automotive

Lexus and other luxury brands

Fitness business owner

Built and run through the Great Recession

B2B technology

Helped scale a funeral technology company from $300M to $1B

A decade in preneed

Systems, follow up and partnerships with independent funeral homes

Preneed

Still in preneed. Still all in.

Coaching is the new chapter. Preneed is still the work I do every day, for families and for the funeral homes that serve them.

For families

Start your funeral plan

A living plan, written in your own words. Peace of mind for you and a gift of love to the people you leave behind. No funeral home account needed to begin.

Start Your Funeral Plan Here

For industry pros and owners

The John Ashworth Files

An insider's look at the funeral profession and how to grow your funeral business. Included with every membership.

Get access to the John Ashworth Files

The VIP desk

No line. Just a time.

Pick a slot on my calendar and we talk face to face. Coaching, planning questions, partnership ideas, or just to say hello.

Book it

Visit me at the VIP desk

Choose any open time. The invite and reminders land in your inbox automatically.

Pick a time

Or call

608.845.2252

Try me. If I'm here and available, I always pick up. Most likely you will reach voicemail, so leave a message.