Try focusing on your breathing today. To really make the most out of each and every breath you take. Do it consciously. Do it purposefully. Do it with intention and with the intent that your breathing alone has the true and lasting potential to change your life for the better.
I’ve been reading, “On writing well” by William Zinsser. A really terrific book. And it’s hard to write a good book on writing.
Here is one of the gems I discovered this morning…
You’ll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want.
Describing words as strong and supple is divine. A great example of rooting around to find the ones you really want. The ones that sing.
Hello and thanks for being here. Be sure to subscribe for regular updates. This video along with all the others I shot during the winter and have not yet edited, is overdo; and I wanted you to know I’m doing the best I can.
the ash flash is my passion but the day job still pays the bills 🙂
The posting schedule will become a little less frequent and a little more more erratic for the summer, because when you live in Wisconsin, you go outside and explore the outdoors as often as you can during the warmer months. It’s called survival!
I’ll keep you posted on my fishing and canoeing adventures as much as possible, but wanted you to know that I have not given up on my commitment to this blog. I just feel like even though there are not thousands of you yet, I want the subscribers who are here to know how committed I am to the mission of keeping you inspired for your life and business. Thanks again for being here and for all your support.
with inspiration from my new favorite book, ‘On Writing Well’ by William Zinsser
The essence of writing is re-writing. A universal truth I have worked to instill in my son who seems to believe like so many others in his generation that one round into the keyboard is enough. I have to make it a point now to ask him if he’s actually read his work out loud to himself at least once before sending to me for review. This has been a telling experience for him, and he is learning slowly that the essence of writing is re-writing. He doesn’t like it so much. Because when you have to approach it that way, it feels more like a job.
When I first started learning about how and why to blog for business growth, I remember reading in countless places the suggestion that authenticity ruled and that just getting the words out there, regardless of their cleanliness, was the most important thing. Perfect is the enemy of done as I like to often say.
Many of those older posts still exist here on the ash flash and when I come across some of them, I cringe and secretly hope no one is looking. I really don’t like how exposed they sound. They are raw and incomplete. I know there’s value in just getting things out there but I think the problem is that it drives this unnecessary feeling that as soon as you’ve written something, you need to get it posted and live and public because somehow that validates your effort. I stopped thinking and acting this way a few years ago and instead have put my focus back where it belongs. On the craft. I started writing again just for the sake of the craft and how it makes me feel when I’m engaged with it. That’s the really truly important thing. That’s it. No one is sitting around right now and waiting for what John might post today. For the few devoted readers I do have, I want them to know that I’m putting in the effort and that I truly appreciate them being here. Taking the time to read what I have shared.
As Mr. Zinsser has pointed out, “…a badly written message can do a lot of damage. So can a badly written website. The new age, for all it’s technological wizardry is still writing based.”
Email, for example, is an impromptu medium, not conducive to slowing down or looking back. Ideal for the never-ending up-keep of daily life. If your writing here is disorderly, no real harm is done. But it is also very important to remember that email is where much of the world’s business is done. Millions of email messages every day give people the information they need to do their job, and a badly written message can in fact do a lot of damage.
The background music in this post is my daughter Ana, practicing on the piano. She’s a brilliant musician with a great ear. The song itself is from a classic movie about Philippe Petit, the man who walked between the trade center towers of New York on a high-wire – a secret mission that no one knew about until he was up there, dazzling us with his courage and commitment to life itself. Because, as Philip put it, “I just had to do it.” Likely a call from his guides who knew it would inspire those who discovered his story to follow their own dreams and callings with the same kind of relentless pursuit.
“If you want something, nothing is impossible.”
The quiet discipline of strength training can help you get there…
It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that’s not the point of this story, just an example that helps reenforce the idea I’ve introduced in my headline.
A more positive example of how this ‘reality-bending’ can work is the ‘reality distortion tour’ that Steve Jobs created in order to put his ‘dent in the universe.’ You’re likely reading this post, in fact, on a device originally conceived by Steve himself.
My points here today are not political or hypothetical.
The point I really want to make here is one of marketing strategy. One in which you create unreasonable comparisons that favor your product or service. Because one really strategic way you can build perceived value in your products and services is by comparing what you offer to something that is totally different; and maybe even something that your prospect would never even want to buy.
The only limit in this game is your imagination.
The comparison need not be fair.
There are NO Rules – that’s what I really love about this strategy.
You can invest, for example, thousands of dollars a year in an expert coach to help you succeed. Someone who will hold you accountable to your goals, provide expert strategical guidance along the way, and all kinds of support to help keep you propped-up and pursuing your success with steadfast gusto, while your bank account drains at a dramatic and unproductive rate.
You can subscribe to the ash flash for free, stop by now and again, and very likely run into a post, podcast or video that will so dramatically change your thinking and perspective on a subject, that it will prove to be at the very least 10 times more valuable than hiring me directly as your guide.