The quiet discipline of strength training is sublime…

produced by john c ashworth

The background music in this post is my daughter Ana, practicing on the piano. She’s a brilliant musician with a great ear. The song itself is from a classic movie about Philippe Petit, the man who walked between the trade center towers of New York on a high-wire – a secret mission that no one knew about until he was up there, dazzling us with his courage and commitment to life itself. Because, as Philip put it, “I just had to do it.” Likely a call from his guides who knew it would inspire those who discovered his story to follow their own dreams and callings with the same kind of relentless pursuit.

“If you want something, nothing is impossible.”

The quiet discipline of strength training can help you get there…
john c ashworth in the home gym. #redshoefitnessdiaries
virtual coaching with john c ashworth
Click here for virtual coaching powered by the fitness nomad…

Reality is only for those with no imagination

written by john c ashworth

It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that’s not the point of this story, just an example that helps reenforce the idea I’ve introduced in my headline.

A more positive example of how this ‘reality-bending’ can work is the ‘reality distortion tour’ that Steve Jobs created in order to put his ‘dent in the universe.’ You’re likely reading this post, in fact, on a device originally conceived by Steve himself.

My points here today are not political or hypothetical.

The point I really want to make here is one of marketing strategy. One in which you create unreasonable comparisons that favor your product or service. Because one really strategic way you can build perceived value in your products and services is by comparing what you offer to something that is totally different; and maybe even something that your prospect would never even want to buy.

The only limit in this game is your imagination.

The comparison need not be fair.

There are NO Rules – that’s what I really love about this strategy.

You can invest, for example, thousands of dollars a year in an expert coach to help you succeed. Someone who will hold you accountable to your goals, provide expert strategical guidance along the way, and all kinds of support to help keep you propped-up and pursuing your success with steadfast gusto, while your bank account drains at a dramatic and unproductive rate.

Or…

You can subscribe to the ash flash for free, stop by now and again, and very likely run into a post, podcast or video that will so dramatically change your thinking and perspective on a subject, that it will prove to be at the very least 10 times more valuable than hiring me directly as your guide.

See what I did there?

Have fun!

-John

How to clear your mind for great sales copywriting

written and produced by john c ashworth

First, here are a few tips to consider for your copywriting efforts before you even sit down to write.

  • Be fully rested with a good night’s sleep
  • Eat sparingly. Heavy meals will affect your mental sharpness. Try a little intermittent fasting before you sit down to write. I know this works very well for me and is one of the reasons I love to spend time writing first thing in the morning with only a cup or two of coffee on-board.
  • Exercise before you start. If you read this blog regularly, you know that I spent the first 20+ years of my career as an expert fitness professional and personal trainer so I’m a big, big believer in this idea and once again, practice it regularly myself. It’s truly amazing what one simple exercise session can do to clear your mind and make room for your mojo.
  • Turn-off your phone and eliminate any and all distractions. Lock your door, or at the very least close it tight, and make those around you aware that you are writing and are not to be disturbed for any reason.
  • Take a few moments of gratitude so as to cultivate a positive mood and environment.
  • Now, enter the prospect’s mind and the conversation happening therein and go!
How to clear your mind for great sales copywriting

john c ashworth in the home gym

virtual coaching with john c ashworth
Click here for virtual coaching powered by the fitness nomad…

How to prevent cravings and promote weight loss

produced by john c ashworth

How to prevent cravings and promote weight loss
john c ashworth in the Silverstone home gym.
virtual coaching with john c ashworth
Click here for virtual coaching powered by the fitness nomad…

I’ve been working hard over the winter during the pandemic to re-create my fitness nomad fit for life training system right here on the ash flash. You can get early access to this program once completed by subscribing to the ash flash.

Below I’ve included a small photo of a meal I ate yesterday for lunch. It’s not pretty, but it has that lean peace of chicken I used as an example in the video above, along with some freshly roasted potatoes, a salad with pepitas and a few cubes of cheese and parmesan and catina dressing, with a nice glass of almond milk. Not included in the photo is the couple dozen chips I couldn’t resist while I was preparing the meal. It was Saturday, and I had just finished the yard work, and I was famished. Just wanted to get that in there for full disclosure, because that’s why I’m not leaner. Too much extra snacking. A lifelong habit that I’m working to correct in my 50s now.

Nutrition can be tricky because there are just so many ways to combine all the variables and there are now so many different ways that varying experts recommend we eat. So, in general, I don’t dole out much nutrition advice anymore other than the common sense stuff. Once again, and as always, I focus on the science, and what we truly know, and then I encourage you to figure it out on your own and be honest with yourself about how you’re really eating.

Stay away from simple carbs and junk food. Stop drinking so much alcohol. Don’t overeat. Focus on whole foods and stay away from too much red meat. Keep a food journal and increase your awareness about what you’re truly taking-in and read the books I recommend on nutrition. They will help you gain perspective and a better understanding of how to nourish yourself in a more healthful way.

Also, cook as much of our own food as possible. Most people, I’ve found, could start here, along with eliminating the junk food and alcohol and make terrific progress.

-John

whole foods health lunch 1
my saturday lunch with leftover grilled chicken, homemade roasted potatoes, salad, a little cheese and my favorite almond milk. -John