produced by johnny renaissaince
Who cares what YOU wear to the gym – and one other very important fitness success rule
…as seen on instagram
produced by john c ashworth
The background music in this post is my daughter Ana, practicing on the piano. She’s a brilliant musician with a great ear. The song itself is from a classic movie about Philippe Petit, the man who walked between the trade center towers of New York on a high-wire – a secret mission that no one knew about until he was up there, dazzling us with his courage and commitment to life itself. Because, as Philip put it, “I just had to do it.” Likely a call from his guides who knew it would inspire those who discovered his story to follow their own dreams and callings with the same kind of relentless pursuit.
“If you want something, nothing is impossible.”
written by john c ashworth
It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that’s not the point of this story, just an example that helps reenforce the idea I’ve introduced in my headline.
A more positive example of how this ‘reality-bending’ can work is the ‘reality distortion tour’ that Steve Jobs created in order to put his ‘dent in the universe.’ You’re likely reading this post, in fact, on a device originally conceived by Steve himself.
My points here today are not political or hypothetical.
The point I really want to make here is one of marketing strategy. One in which you create unreasonable comparisons that favor your product or service. Because one really strategic way you can build perceived value in your products and services is by comparing what you offer to something that is totally different; and maybe even something that your prospect would never even want to buy.
The only limit in this game is your imagination.
The comparison need not be fair.
There are NO Rules – that’s what I really love about this strategy.
You can invest, for example, thousands of dollars a year in an expert coach to help you succeed. Someone who will hold you accountable to your goals, provide expert strategical guidance along the way, and all kinds of support to help keep you propped-up and pursuing your success with steadfast gusto, while your bank account drains at a dramatic and unproductive rate.
You can subscribe to the ash flash for free, stop by now and again, and very likely run into a post, podcast or video that will so dramatically change your thinking and perspective on a subject, that it will prove to be at the very least 10 times more valuable than hiring me directly as your guide.
See what I did there?
written and produced by john c ashworth
First, here are a few tips to consider for your copywriting efforts before you even sit down to write.
john c ashworth in the home gym
produced by john c ashworth
I’ve been working hard over the winter during the pandemic to re-create my fitness nomad fit for life training system right here on the ash flash. You can get early access to this program once completed by subscribing to the ash flash.
Below I’ve included a small photo of a meal I ate yesterday for lunch. It’s not pretty, but it has that lean peace of chicken I used as an example in the video above, along with some freshly roasted potatoes, a salad with pepitas and a few cubes of cheese and parmesan and catina dressing, with a nice glass of almond milk. Not included in the photo is the couple dozen chips I couldn’t resist while I was preparing the meal. It was Saturday, and I had just finished the yard work, and I was famished. Just wanted to get that in there for full disclosure, because that’s why I’m not leaner. Too much extra snacking. A lifelong habit that I’m working to correct in my 50s now.
Nutrition can be tricky because there are just so many ways to combine all the variables and there are now so many different ways that varying experts recommend we eat. So, in general, I don’t dole out much nutrition advice anymore other than the common sense stuff. Once again, and as always, I focus on the science, and what we truly know, and then I encourage you to figure it out on your own and be honest with yourself about how you’re really eating.
Stay away from simple carbs and junk food. Stop drinking so much alcohol. Don’t overeat. Focus on whole foods and stay away from too much red meat. Keep a food journal and increase your awareness about what you’re truly taking-in and read the books I recommend on nutrition. They will help you gain perspective and a better understanding of how to nourish yourself in a more healthful way.
Also, cook as much of our own food as possible. Most people, I’ve found, could start here, along with eliminating the junk food and alcohol and make terrific progress.
podcast produced by john c ashworth
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