Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

increase sales in your flower shop flower shop owner

written by john c ashworth

increase sales in your flower shop flower shop owner

Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

As a lifetime salesman and former business owner and entrepreneur I’m always on the hunt for new ways to increase sales. I discovered this gem this morning and couldn’t wait to share it with you, because it’s a great example of how we often make our work more complicated with it needs to be; and as a result, miss the simple opportunities and strategies we can use to increase sales almost every single day.

The idea comes from an article about the art of ‘thank you’ notes for your customers. A simple and very effective touch point in your business that is easy to ignore. The story described a local flower shop that was celebrating its 100th anniversary. No small feat for any local retail business. The owner described a brilliant strategy for increasing sales in that he has one person who is 100% devoted to sending out reminders on who-sent-what-to-whom last year at this time and “we would be glad to repeat the order of you…click here, call or send us an email.”

I love this story because it’s such a great example of the simple things successful business owners actually take action on instead of ignoring while they either take another afternoon off or ignore the idea because either they don’t really understand its brilliance or have already decided with no real data to back it up, that it won’t work; or that they don’t have time or that they can’t afford to hire someone who is totally devoted to such a menial task.

How can you afford not to?

Good luck out there and be sure to check back to the ash flash often for ideas, tips and strategies to improve your business and your life.

-John

How to get Real Return for your funeral home on your facebook advertising

great sales copywriters are sentimental people

podcast produced by MC Ashworth

How to get Real Return for your funeral home on your facebook advertising
podcast produced by john c ashworth in his role as an Account Executive at Frazer Consultants

I created this short podcast primarily for the funeral directors I work with at Frazer Consultants, but there’s some great stuff here that we can all benefit from.

Hope you enjoy it!

John

Stop being lazy…Why Cold Call Selling Still Works

Stop being lazy…Why Cold Call Selling Still Works

written by john c ashworth

cold call selling still works mowing service door-hanger
This guy came around twice this spring. I didn’t hire him but I think about him every time I go out to mow in the heat 🙂 -John

I know. This might be hard for you to believe. Or, maybe more likely, you believe it on some level, but question the effectiveness and efficiency of the method. Or, you just don’t like it and don’t want to have to do it. I don’t either. Because I know it’s literally one of the least efficient ways for a business to generate good sales leads. But it does in fact work, and I suggest you do whatever it is you need to to steel yourself to the idea and get to work. That’s what I’m doing today. And I do it any other time my pipeline is drying-up, and I want to stir things up.

My late father, Billy Chicago, used to say that about me…

“The thing about John is that he’s always out there stirring things-up.”

That really reinforced the idea for me. I looked up to and respected my Dad very much. He was a salesman too. And cold-calling was exactly what he did when he needed to find customers for Warren Printing; and it worked for him too.

The challenge is that because it’s not the most efficient thing you’ll do to generate leads, it’s easy to get discouraged and very quickly, or avoid the work altogether. Cold-calling also doesn’t often produce an immediat result. And that can be even more demorilizing.

Today is my last day of work for the week. I’m headed to San Antonio Texas to go watch my son Carl graduate from Air Force Boot Camp. I’ll tell more of that story in the coming weeks. It’s a good one. My real point here is that following a massive quarter of sales in Q2, my pipeline is as dry as the Califonia desert and if I’m going to hit my numbers for July, today is a day when I need to make things happen. Or, at the very least, go stir some things up – as many things as I can – so that upon my return on Monday, the seeds I planted already this month, and especially today, will have begun to reach for the sun.

I know this will work.

I’ve done it countless times before.

…and yet it would be so easy today to get lazy, head into my vacation a little early mentally and promise to hit the phones hard on Monday.

Nope! Time to get to work.

No matter what, today I bring my ladel; and I get to work stirring things up.

I suggest you do the same.

-John

PS It doesn’t matter what kind of business you’re in. Cold call selling still works. The story I read this morning that inspired this post was one where a local business had been drop-in called on by a pizza shop owner, a baker, and a computer salesperson. All three made sales. The observation was that 40% of these kinds of calls will yield business, especially when combined with a special offer. It reminds me of my work as a pizza delivery man for Dominoes while in gradutate school…we used to head out in the middle of the afternoon and spend a few hours hanging coupons on doorknobs. This ALWAYS produced a great night at the shop. It literally NEVER failed to bring more business than we would have had otherwise.

PPS The image above is that of mailbox stuffer I received this spring. I still do my own lawn, but I think about this guy every time I go out to do it. Especially when the temperature tops 85-90 degrees. He didn’t get me this year, but he almost did and if I ever do need help, this is the guy I’ll call. I’m sure he landed plenty of other business with his efforts this spring. He came around twice.