Are you rousing these powerful feelings with your written content
produced by john c ashworth Here’s a link to the course mentioned in this podcast. Click here to learn more about Eddie’s course. -John
Read Morecopywriting
This is a beautiful piece of copy writing.
podcast produced by john c ashworth I always love it when I run into a beautiful piece of copy writing. Because great copy writing is salesmanship in print and as you know, I’m a passionate salesman. This one in particular really stood out to me because it’s so simple and succinct. And it was incredibly…
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podcast – How great sales copywriters hook their readers
How great sales copywriters hook their readers podcast produced by john c ashworth — I received a great email newsletter from Eddie Shleyner of Very Good Copy this week. He was talking about how good copywriters are often sentimental people. I agree. Listen to the 3-minute podcast above and see if the leading passage doesn’t…
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How to make your mark as a writer
written by john c ashworth I’ve been reading, “On writing well” by William Zinsser. A really terrific book. And it’s hard to write a good book on writing. Here is one of the gems I discovered this morning… You’ll never make your mark as a writer unless you develop a respect for words and a…
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Read MoreHow to clear your mind for great sales copywriting
written and produced by john c ashworth First, here are a few tips to consider for your copywriting efforts before you even sit down to write. Be fully rested with a good night’s sleep Eat sparingly. Heavy meals will affect your mental sharpness. Try a little intermittent fasting before you sit down to write. I…
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Read MoreToo few truly understand the power of direct mail
written by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
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