Stopy being lazy…Why Cold Call Selling Still Works

Stopy being lazy…Why Cold Call Selling Still Works

written by john c ashworth

cold call selling still works mowing service door-hanger
This guy came around twice this spring. I didn’t hire him but I think about him every time I go out to mow in the heat 🙂 -John

I know. This might be hard for you to believe. Or, maybe more likely, you believe it on some level, but question the effectiveness and efficiency of the method. Or, you just don’t like it and don’t want to have to do it. I don’t either. Because I know it’s literally one of the least efficient ways for a business to generate good sales leads. But it does in fact work, and I suggest you do whatever it is you need to to steel yourself to the idea and get to work. That’s what I’m doing today. And I do it any other time my pipeline is drying-up, and I want to stir things up.

My late father, Billy Chicago, used to say that about me…

“The thing about John is that he’s always out there stirring things-up.”

That really reinforced the idea for me. I looked up to and respected my Dad very much. He was a salesman too. And cold-calling was exactly what he did when he needed to find customers for Warren Printing; and it worked for him too.

The challenge is that because it’s not the most efficient thing you’ll do to generate leads, it’s easy to get discouraged and very quickly, or avoid the work altogether. Cold-calling also doesn’t often produce an immediat result. And that can be even more demorilizing.

Today is my last day of work for the week. I’m headed to San Antonio Texas to go watch my son Carl graduate from Air Force Boot Camp. I’ll tell more of that story in the coming weeks. It’s a good one. My real point here is that following a massive quarter of sales in Q2, my pipeline is as dry as the Califonia desert and if I’m going to hit my numbers for July, today is a day when I need to make things happen. Or, at the very least, go stir some things up – as many things as I can – so that upon my return on Monday, the seeds I planted already this month, and especially today, will have begun to reach for the sun.

I know this will work.

I’ve done it countless times before.

…and yet it would be so easy today to get lazy, head into my vacation a little early mentally and promise to hit the phones hard on Monday.

Nope! Time to get to work.

No matter what, today I bring my ladel; and I get to work stirring things up.

I suggest you do the same.

-John

PS It doesn’t matter what kind of business you’re in. Cold call selling still works. The story I read this morning that inspired this post was one where a local business had been drop-in called on by a pizza shop owner, a baker, and a computer salesperson. All three made sales. The observation was that 40% of these kinds of calls will yield business, especially when combined with a special offer. It reminds me of my work as a pizza delivery man for Dominoes while in gradutate school…we used to head out in the middle of the afternoon and spend a few hours hanging coupons on doorknobs. This ALWAYS produced a great night at the shop. It literally NEVER failed to bring more business than we would have had otherwise.

PPS The image above is that of mailbox stuffer I received this spring. I still do my own lawn, but I think about this guy every time I go out to do it. Especially when the temperature tops 85-90 degrees. He didn’t get me this year, but he almost did and if I ever do need help, this is the guy I’ll call. I’m sure he landed plenty of other business with his efforts this spring. He came around twice.

How to cultivate craftsmanship and discover your passion along the way

written by john c ashworth

You’ve heard the expression…

Follow your passion and the money will follow.

Passion is not enough. Nor is it often readily available at the outset of your journey. That’s a lot of pressure. We must commit to doing the work first, sometimes for many many years. Getting so good at it that the value of what we offer becomes exponentially more interesting and profitable and passionate.

So, maybe we should alter that phrase a bit. It’s a cliche at this point anyway…

Do the work. All the hard and unforgiving work for as long as it takes and with as much intention and patience as possible. Whatever it takes. Approach it like a true craftsman. Carving every perfect angle and connection. Cultivate a passion for the process and the journey. The discipline and solitude that it truly takes to become a master. Abundance will follow.

-John

The quiet discipline of strength training is sublime…

produced by john c ashworth

The background music in this post is my daughter Ana, practicing on the piano. She’s a brilliant musician with a great ear. The song itself is from a classic movie about Philippe Petit, the man who walked between the trade center towers of New York on a high-wire – a secret mission that no one knew about until he was up there, dazzling us with his courage and commitment to life itself. Because, as Philip put it, “I just had to do it.” Likely a call from his guides who knew it would inspire those who discovered his story to follow their own dreams and callings with the same kind of relentless pursuit.

“If you want something, nothing is impossible.”

The quiet discipline of strength training can help you get there…
john c ashworth in the home gym. #redshoefitnessdiaries
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The Amazing Benefits of Strength Training

john c ashworth benefits of strength training 041821

written by john c ashworth

…be sure to listen to this related podcast: How to maintain a strong metabolism as YOU age.

podcast produced by john c ashworth, aka the fitness nomad

I remember when I first discovered the true and immediate transformation that one exercise session has on your physiology. I mean for 72 hours or so, you become a completely different human being.

Your blood sugar stabilizes. Your bad cholesterol goes down and your good cholesterol goes up.

You rid yourself of cortisol, epinephrine and norepinephrine. The stress chemicals that seep into you and your soul each and every time you experience even just a little bit of stress. Cortisol in particular can be devastating because it promotes storage of extra fat in your belly, where it can more easily go to work on wreaking havoc for your blood sugar and arteries.

Exercise is simply amazing in its ability to produce an immediate elixir to this cascade of calamity in your blood and body.

Exercise in the form of strength training is even more powerful on its own and that’s what I plan to cover in this series of posts.

Let’s start today with a simple list of strength training benefits and that way as I add more of the story for each, you can check back to this post and click the live links to further explanation and elaboration.
  • rebuilding muscle
  • recharging metabolism
  • reducing fat
  • reducing resting blood pressure
  • improving blood lipip profiles (your cholesterol)
  • enhancing post coronary performance – after a heart attack or some other ishemic or disease event related to your heart directly
  • reisting diabetes – by helping stablizize your blood sugar by demanding more from your muscles and body
  • increasing bone density
  • decreasing physical discomfort – strength training is terrific for your joints, as one example
  • enhancing mental health
  • revitalizing muscle cells – which means more of you is alive and well and working and thriving
  • Reversing physical frailty
  • combating cancer
  • enhanced athletic performance from your tennis and golf games to whatever it is you like to do to release your inner bohemian athlete

Take a quick second right now to bookmark this post. I’m committed to this list and have been excited to start this series of posts for quite some time now. I’m only one nomad, so I can’t get to everything at once 🙂

Before I go, I do want to leave you with a quick thought or two about how strength training helps you stay leaner over the years. Especially when you’re over 50. And again, that podcast I keep mentioning is a good one. I’ll just include it again here too…

podcast produced by john c ashworth, aka the fitness nomad

The science on the subject shows us the critical cause-and-affect relationship between muscle loss and fat gain. You can refer back to the podcast I did on this subject if you like. I always like to clearly emphasize this point when discussing the benefits of strength training because on the surface, the numbers don’t seem that devastating, but when you dive into the details, you will see that the muscle you lose each decade is one of the primary things working against you when it comes to staying leaner as you age.

Unless you perform some type of muscle strengthening activity, you will lose about 5 pounds (2.3 kg) of lean (muscle) weight every decade of adult life (Frontera et al. 2000). This reduced your resting metabolic rate by 3% per decade (Keys et al. 1973).

This reduced the number of calories you burn each day whether you are exercising or not, and causes your body to store more of those unburned calories as fat.

Remember, resting metabolism accounts for approximately 70 percent of the calories used every day, as such, metabolic slowdown is a major factor in fat gain during aging (Wolfe 2006).

A great article I found along the way. This research was led by one of my favorite long-time scientists for strength training, Wayne Westcott, PhD.

Resistance Training is Medicine: Effects of Strength Training on Health