written by john c ashworth
are you missing out? 
your happiness guarantee 
notice the sense of belonging here?
Over Christmas in 2019 I purchased my very first pair of Bombas socks.
Bombas is the company that donates a pair of socks for every pair you buy. Pretty cool concept and aided by the Shark Tank, of course 🙂
When the package arrived, I hung on to it for a few weeks until Christmas morning when I opened and reviewed the contents. Three pair of calf compression socks and one pair of performance ankle socks.
Also enclosed was Bombas’ happiness guarantee along with the story about their business told in a creative way. A piece of direct mail that I have now taken the time to capture and share with you because it’s pretty cool, and that sat around in my workshop for a couple months before I finally through it away.
The compression socks were not as comfortable as I thought and I had a suspicion I was going to want to take advantage of their happiness guarantee, which is…
“Our happiness team is here to make sure that you’re 100% happy with your Bombas order. If you have any problem, no matter how small, our dedicated Happiness Team (yes in all-caps and I think that’s a very important copywriting note to make) will refund your purchase, issue an exchange, whatever it takes.”
As you will see in the picture, they included three separate ways to contact the company, including the telephone and provided one additional resource for frequently asked questions. I chose email and they made it very easy. Not like the random wireless router signal booster I purchased a couple months ago that was a piece of junk and needed to be returned, only to have the process drag out for a month and a half and require bullying on my end to get anyone to respond.
I told them I had already worn and washed one pair, and that ideally I would like to exchange the other two pair for something else, and indicated that I was happy to comply with whatever they deemed fair.
They wrote right back and asked what I would like to order in exchange. I made my choices and that was it and not every night when I go to bed, I eagerly await that moment where I sit on the edge of my bed with my Burt’s Bees almond milk cream and a fresh pair of Bombas‘ socks to keep my feet cozy at night, my spirit grounded in goodness, and my feet in tip top shape for all the walking I do each week.
Thanks, Bombas!
I love my socks and you’ve made me a Big Fan!
-John