This is a beautiful piece of copy writing.

john c ashworth in suit jacket & hat 0921

podcast produced by john c ashworth

podcast produced by john c ashworth

I always love it when I run into a beautiful piece of copy writing. Because great copy writing is salesmanship in print and as you know, I’m a passionate salesman.

This one in particular really stood out to me because it’s so simple and succinct. And it was incredibly effective in getting me to take action today because it hit me just the right way. I think it takes a true salesperson and copy writer to fully recognize and appreciate this unmatched beauty.

As such, I couldn’t resist taking a moment to share it with you. I hope you enjoy this beautiful and magnificent piece of copy writing as much as I did 🙂

-John

PS Here is that form I mentioned in the podcast so that you can subscribe…

Serve, don’t sell. How to get everything you want.

john c ashworth in suit jacket & hat 0921

produced by john c ashworth

Serve, don’t sell.

How to get everything you want in life through a subtle change in perspective.

podcast produced by john c ashworth

I’m speaking at the ICCFA Dead Talks even in January and this is my topic. A life and business strategy that has served both me and my family very well over the years.

Stop focusing just for a moment on how to make more money and spend some time thinking about how you can serve. Because that is where all true opportunity and fulfillment exists.

Good luck and I look forward to your thoughts and ideas on this.

Remember…serve, don’t sell.

-John

PS By no means do I think that you should stop working to become amazing at what you do and especially more refined when it comes to selling. This is not magic. You have to do the work. But when you change your perspective in this way and start with a commitment to service, everything you do will change for the better.

6 Tricks to converting MORE of your website traffic

happy halloween 2021 madison wi

produced by john c ashworth

Happy Halloween everybody!!

Here are…

6 Tricks to converting MORE of your website traffic

This works for your funeral home website or any other small business website.



Here’s a little more on Bonus Trick #7



Click here for more on the Frazer Consultants growth engine

Click here for the polished version of this post and video on the Frazer Consultants Blog

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Motivation for writers who need more permission to love their work

the ash flash coffee mug

written by john c ashworth

Here’s some quick writer motivation for you. Motivation for writers can come in many different forms. Originally, I found my own with just the right amount of empathy and unconditional permission from a true angle early in my career as a college student.

You have my permission to write…

I can still remember clearly the first day of my English class on my first day of junior college. The experience changed me forever. It gave me permission to be a writer.

The feeling was liberating. Yes. There was assigned reading from books of fiction, which I had never found an interesting exercise. I was too busy chasing girls, playing soccer and goofing off. Reading fiction did little to excite me. Sure, I read some classic stories in high school that were formative in my thinking and evolution as a human being, but I did very little reading when it was not required.

In an instant of pure ecstasy on that first day of college, my life and my career as a writer changed forever.

“You don’t have to write about the text. You don’t have to analyze the work for meaning. You don’t have to adhere to a hidden set of rules that you will find impossible to understand. You simply have to pick something from the text that sparks an idea in you and stirs your spirit in a way that will motivate you to write about something that truly interests you.”

Wow. I was hooked forever from that moment forward.

Lots of people don’t write more, if at all, because they think they don’t have permission. Feeling they have to measure-up to an invisible standard that they would likely have a hard time defining if pressed. I think this dark and unfortunate inhibition starts early in our lives and takes hold in a way that makes it very difficult to escape unless you are lucky enough to have an English teacher like I did in that first semester of junior college.

Though liberating, I faced a harsh truth once I got going. I couldn’t write for shit. Fragment sentences. Broken ideas. Disorganized paragraphs. It was embarrassing for both of us. I could do amazing things on the soccer pitch. I was an All-American that year. I broke a state scoring record. But I could do very little with my words and ideas. Yet somehow, my teacher made this OK and we went to work day after day, spending almost every class period reading, writing and sharing our ideas and emotions.

This was only the beginning for me but literally everything I am able to do now as a writer stems from the permission and guidance I got from that teacher. That angel.

Stop judging your work and just keep writing. As William Zinsser has so eloquently put it in his beautiful book ‘On Writing Well’…

Today there’s no area of life—present or past—that isn’t being made accessible to ordinary readers by men and women writing with high seriousness and grace.

Go get em’

-John


Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

increase sales in your flower shop flower shop owner

written by john c ashworth

Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store

As a lifetime salesman and former business owner and entrepreneur I’m always on the hunt for new ways to increase sales. I discovered this gem this morning and couldn’t wait to share it with you, because it’s a great example of how we often make our work more complicated with it needs to be; and as a result, miss the simple opportunities and strategies we can use to increase sales almost every single day.

The idea comes from an article about the art of ‘thank you’ notes for your customers. A simple and very effective touch point in your business that is easy to ignore. The story described a local flower shop that was celebrating its 100th anniversary. No small feat for any local retail business. The owner described a brilliant strategy for increasing sales in that he has one person who is 100% devoted to sending out reminders on who-sent-what-to-whom last year at this time and “we would be glad to repeat the order of you…click here, call or send us an email.”

I love this story because it’s such a great example of the simple things successful business owners actually take action on instead of ignoring while they either take another afternoon off or ignore the idea because either they don’t really understand its brilliance or have already decided with no real data to back it up, that it won’t work; or that they don’t have time or that they can’t afford to hire someone who is totally devoted to such a menial task.

How can you afford not to?

Good luck out there and be sure to check back to the ash flash often for ideas, tips and strategies to improve your business and your life.

-John