from the desk of johnny renaissance This is a beautiful message from Arnold Schwarzenegger. Personal. Heartfelt. A powerful example of how eloquent and personal story-telling can produce a truly moving message. -johnRead More
How to promote your business and your personal brand using these 4 often overlooked strategies written by john c ashworth Worry less about image then everyone else does. Write like you would talk, face-to-face, belly-to-belly, person-to-person. Be friendly, not stuffy. Be courageousRead More
If you can’t clearly articulate what makes your business unique, how can you expect anyone else to care?
written by john c ashworth I’m talking about your unique selling proposition here. Do you have one? What is it? And does it answer the following question? Because if it does not, STOP everything you’re doing and ALL your marketing, because until you are very clear on this, you’re wasting lots of time, money and…Read More
There are 3 very important parts of the process when you send a press release to your local media. I outlined them in a blog post earlier this week. You can read them here if you like: In addition to those three essential ingredients, there is one more very important part of the process. It’s…Read More
I don’t publish to my personal blog as much as I would like, but I put a story up there today you might be interested in… Title: 64 Square Feet of Nourishment As a professional, you need to make the choice about how much personal stuff you share in the process of building your personal…Read More