sales
How to get Real Return for your funeral home on your facebook advertising
podcast produced by MC Ashworth How to get Real Return for your funeral home on your facebook advertising I created this short podcast primarily for the funeral directors I work with at Frazer Consultants, but there’s some great stuff here that we can all benefit from. Hope you enjoy it! -John
Read MoreStop being lazy…Why Cold Call Selling Still Works
Stop being lazy…Why Cold Call Selling Still Works written by john c ashworth I know. This might be hard for you to believe. Or, maybe more likely, you believe it on some level, but question the effectiveness and efficiency of the method. Or, you just don’t like it and don’t want to have to do…
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podcast – How great sales copywriters hook their readers
How great sales copywriters hook their readers podcast produced by john c ashworth — I received a great email newsletter from Eddie Shleyner of Very Good Copy this week. He was talking about how good copywriters are often sentimental people. I agree. Listen to the 3-minute podcast above and see if the leading passage doesn’t…
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How to write like a pro
How to write like a pro written by john c ashworth with inspiration from my new favorite book, ‘On Writing Well’ by William Zinsser The essence of writing is re-writing. A universal truth I have worked to instill in my son who seems to believe like so many others in his generation that one round…
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Read MoreReality is only for those with no imagination
written by john c ashworth It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that’s not the point of this story, just an example that helps reenforce the idea I’ve introduced in my…
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