Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com
Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS. “Because you’re reading it!” 🙂 -John The other…
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