How great sales copywriters hook their readers
podcast produced by john c ashworth
I received a great email newsletter from Eddie Shleyner of Very Good Copy this week.
He was talking about how good copywriters are often sentimental people. I agree. Listen to the 3-minute podcast above and see if the leading passage doesn't stir you emotionally. And then ask yourself how you can connect on that same level of humanity with your readers, and disocover the powerful ability to draw them closer.
I totally recommend Eddie's email newsletter. You can get it here.