The importance of personality in YOUR Copy & Marketing written by john c ashworth There is an absolutely wonderful marketing principle for your small business that may be applied in many different situations that has to do with scarcity and the fact that most people want more of which they can’t seem to get enough….
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Read Morewritten by john c ashworth Ask most small business owners to share their unique selling proposition and far too often you’ll get a blank stare… Sometimes, you’ll hear them share a tag-line. Maybe from a recent advertisement they put together or something they created long ago without much forethought and nary an interesting thought about…
Read Morewritten by john c ashworth Often, you’ll hear people say that direct-mail is dead. That it’s ‘old-school’ and that no one reads their mail anymore. First, it’s not true. And even if it was, doesn’t this create a real opportunity for YOU to show-up in people’s lives in a place where you might be one…
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written by john c ashworth The MOST Important thing I learned in college written by john c ashworth I finished college a long time ago. Although, I’m considering going back for my MBA. That’s a story for a different day. In my household recently, we’ve had quite a few discussions about the benefits and pitfalls…
Read Morewritten by john c ashworth A simple plan for increasing Sales in just about ANY business First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already…
Read Morewritten by john c ashworth There is VAST Difference between a list and a tribe First, let’s get one thing straight. I can almost guarantee you’re not leveraging your house list the way you could be for maximium engagement and sales. Surprising as it might sound, most businesses fail miserably at this. Why? Well, we…
Read Morewritten by john c ashworth In a survey by Direct Mail News and Pitney Bowes reported on in Dan Kennedy’s book, The Ultimate Sales Letter, 4th ed., 70 percent of said they had renewed a relationship with a business because they received its direct mail 94 percent took action on a promotional offer they received…
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