written by john c ashworth
A simple plan for increasing Sales in just about ANY business
First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already know you, like you and trust you and as such, are a lot more likely to buy from you again and again. You can’t stop chasing new customers too, but please, don’t ignore your existing ones. You are wasting opportunity to increase your sales.
Increase sales by communicating with your existing customers through sales letters.
Develop and mail a new sales letter to ALL of your customers each and every month; and focus these sales letters on introducing a new product or service.
You don’t necessarily have to have new products and services to offer, but simply go through the list of your products and services and feature them in these sales letters in new, interesting and creative ways. If you want to get more sophisticated than this, you can also sort your customers lists so that you are only mailing new product information to customers who have not yet purchased that particular product.
Once you have this system in place, you should begin thinking a lot MORE about new products and services that you can create; and that you can sell to all of your existing customers.
Remember, they already know you, like you and trust you and will be much more receptive to your new products and services as a result. That, combined with your regular sales letters and communication will continue to make them stickier and stickier and more and more valuable to you as customers inside your business.
PS A regular printed newsletter that you can send to both prospects and customers is also a terrific way to cultivate your customer list, introduce new products, and keep everyone excited about what you're doing and everything you have to offer.