written by john c ashworth The funny thing about people who don’t understand marketing is that instead of focusing on measured results from a documented and well thought out marketing plan or campaign, they put their energy in to designing excuses for why their shitty so-called marketingisn’t working.
Read MoreI just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in…
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How and Why You Need to Create Brand You written by john c ashworth Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker,…
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