written by john c ashworth It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that’s not the point of this story, just an example that helps reenforce the idea I’ve introduced in my…
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Read Morewritten by john c ashworth If you are unable to quickly, easily and comfortably communicate the fundamental reason why people or organizations would choose to do business with you and your company above all other options, including doing nothing, you will likely have a very serious problem when prospecting for customers. In fact, you might…
Read Morewritten by john c ashworth Ninety percent of the success or failure of ANY sales offer is the headline. How much time are you spending on your headlines? The reason is that the headline answers the MOST important question you need to address in ANY sales pitch. “What’s in it for ME?” Why should I…
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Read Morewritten by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
Read Morewritten by john c ashworth I would be doing you a disservice here if I tried to tell you that marketing and the sales that result from it were easy. Remember, the mission here on the ash flash is to share real expertise in small doses for both your small business and your health and…
Read MoreHow to promote your business and your personal brand using these 4 often overlooked strategies written by john c ashworth Worry less about image then everyone else does. Write like you would talk, face-to-face, belly-to-belly, person-to-person. Be friendly, not stuffy. Be courageous
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