written by john c ashworth Most marketing is missing one of the most significant and important ingredients of life itself… Intimacy… Before you sit down to write your next sales letter, produce your next newsletter, or craft your next radio or television spot, ask yourself whether or not you are really speaking to the hearts…
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written by john c ashworth Repeat after me… “I’m a marketer in the business of…(fill in the blank here with your type of business)” You MUST embrace this. If you can’t, well, I’ve got bad news for you. You’re going to continue to struggle. Here’s why… Most small business problems in particular are lead-generation problems….
Read Morewritten by john c ashworth I’m a BIG Believer in what’s known as ‘Education-based Marketing.’ Also known as ‘Authority Marketing.’ Put simply, this means creating a communication, messaging, and education system that you deliver consistently and provocatively to both customers and prospects and that teaches them everything they need to know about YOU, your business,…
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produced by john c ashworth This video includes tips and strategies about how to use video to enhance your communication efforts and how to effectively personalize your video marketing efforts.
Read Morewritten by john c ashworth The car business is famous for its blind acceptance of this false premise… “The Be-Back Bus NEVER comes back.” In other words, if the potential car-buyer sitting in front of you right now does not buy right now, you can forget it. They’ll never be-back. No matter what they say….
Read MoreHow to structure your product and services for maximum profit written by john c ashworth You should always sell Good, Better, and Best. Never sell yes or now. Especially when times are tough like the recession we’re living in right now. Why? You’ll make more money. At least 20% of your customers will choose Better…
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