Why YOUR small business marketing MUST lead with MESSAGE and Not media written by john c ashworth This idea is like a bucket of cold water dumped on you in the middle of the night – it’s ALARMING, probably even confusing, because what I’m about to share with you will likely be in stark contrast…
Read MoreClick here for the Index of this series The Anatomy of Direct-Response social media marketing program – Part 2 of 6 Don’t make delaying a desirable option OR feel like everything MUST be perfect before you start. written by john c ashworth Reach, Likes, Thruplays, Shares. All great stuff on some level, but they mean…
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Looking for a way to support front-line healthcare workers? Give FIGS – The Frontline Set | FIGS written by john c ashworth My wife Laura is a nurse. Her Mom was a nurse too. They are amazing warriors and I can only hope to be fraction of who they are as devoted, strong, resilient human…
Read MoreThe anatomy of a direct-response social media marketing program – Part 1 of 6 Part 1 – Have a Plan to Sell from the beginning.Part 2 – You MUST create MORE than 1 type of offer; & your offers must be irresistible. -available 4/20/20. Part 3 – YOU MUST have deadlines – make delaying purchase…
Read Morewritten by john c ashworth Are you getting the results you desire from your current social media marketing? Probably not, here’s why… Your marketing stinks. I know. Ridiculously harsh? Maybe I’ve scared you away already. Don’t take me the wrong way. Many have been where you are today. Including me. Trying to make a…
Read Morewritten by john c ashworth Some of the most influential stories written for you by an expert copywriter are often based on the testimonials, success stories, and endorsements from your current customers. “You must build and continue to cultivate an on-going preponderance of social proof inside your small business.” You need to build a system…
Read Morewritten by john c ashworth Great stories capture the imagination of your audience. Stories that are lame lose credibility fast. Authenticity rules when it comes to writing your stories. Authenticity comes from the heart. It’s a poem you write on a quiet Sunday morning, listening to the birds in your backyard and wondering how you…
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