written by john c ashworth Almost every morning, I rise very early, make some espresso, pull out my ice packs and sit in my favorite chair and read. I’ve been doing this in some way shape or form for more than 20 years now and the vast amount of knowledge, wisdom, and experience I’ve gained…
Read Morewritten by john c ashworth Ninety percent of the success or failure of ANY sales offer is the headline. How much time are you spending on your headlines? The reason is that the headline answers the MOST important question you need to address in ANY sales pitch. “What’s in it for ME?” Why should I…
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podcast produced by john c ashworth The exponential value of a good attitude… Click here for more information about Frazer Consultants. *Note: Views posted and pontificated here are my own and do not officially represent the views of Frazer Consultants.
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Read Morepodcast produced by john c ashworth How to cultivate your passions – Beginner’s Mindwritten by john c ashworth You are NOT your mind. Put another way, the essence of who you are in this world is not defined by the thoughts that run through your head. Those thoughts, ideas, and conceptions are coming from somewhere…
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Read Morewritten by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
Read Morewritten by john c ashworth I would be doing you a disservice here if I tried to tell you that marketing and the sales that result from it were easy. Remember, the mission here on the ash flash is to share real expertise in small doses for both your small business and your health and…
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