Business Blog

How to create an Image in the minds of your audience and make your competition irrelevant

written by john c ashworth How to create an Image in the minds of your audience and make your competition irrelevant …some vitally important and time-sensitive notes on personal branding and omnipresence. YOUR ability to differentiate yourself and your business in the marketplace is constantly under siege by the market’s constant move toward commoditization.  As…

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Patience is concentrated strength

produced by john c ashworth This seemed like a good post to start the 2021 year. Not exactly the first post. I posted a quick workout for you yesterday. But a good theme for all of us as we head toward the anniversary for the pandemic and we all begin the work of re-setting our…

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How to promote your business and your personal brand using these 4 often overlooked strategies

How to promote your business and your personal brand using these 4 often overlooked strategies written by john c ashworth Worry less about image then everyone else does. Write like you would talk, face-to-face, belly-to-belly, person-to-person. Be friendly, not stuffy. Be courageous

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Do you have a happiness guarantee?

written by john c ashworth Over Christmas in 2019 I purchased my very first pair of Bombas socks. Bombas is the company that donates a pair of socks for every pair you buy. Pretty cool concept and aided by the Shark Tank, of course 🙂 When the package arrived, I hung on to it for…

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The importance of personality in YOUR marketing

The importance of personality in YOUR Copy & Marketing written by john c ashworth There is an absolutely wonderful marketing principle for your small business that may be applied in many different situations that has to do with scarcity and the fact that most people want more of which they can’t seem to get enough….

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Leaving follow-up exclusively to your Salespeople Defies the ‘Math’ of Human Behavior

The other important set of facts you need to accept when it comes to your sales team are these…and I warn you, they are a little disturbing but they are in fact very accurate…

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