Three Keys to Selling like a Superstar written by john c ashworth First, I’ll give you the three keys, and then I’ll cover number 1-3 in more detail in three different posts… Embrace selling Create Killer Scripts The final close – so easy to mess this one up; and so easy to correct. And when…
Read MoreYOUR ability to Produce is the only security YOU have written by john c ashworth I’ve been a salesman a long-time now. Really my whole life. There’s something about the chase. The game. The wins and losses that represent experiences that are as I can get to the fun I had as an All-American soccer…
Read Morewritten by john c ashworth The death of direct-mail, print advertising, and long sales copy is continually exaggerated. Most likely by the same folks who walk around with their foreheads pointed toward the ground, thumbing through a constant stream of non-sense on their phones. Completely numb and getting dumber by the minute. As per Dan…
Read Morewritten by john c ashworth Ask most small business owners to share their unique selling proposition and far too often you’ll get a blank stare… Sometimes, you’ll hear them share a tag-line. Maybe from a recent advertisement they put together or something they created long ago without much forethought and nary an interesting thought about…
Read Morewritten by john c ashworth Often, you’ll hear people say that direct-mail is dead. That it’s ‘old-school’ and that no one reads their mail anymore. First, it’s not true. And even if it was, doesn’t this create a real opportunity for YOU to show-up in people’s lives in a place where you might be one…
Read Morewritten by john c ashworth I just happened to discover this photo while spending a few minutes on twitter this morning. Adam Witty, pictured to the right, is the founder of Advantage publishing. He is an authority marketing expert and his company specializes in helping you publish and promote your next book for maximum effectiveness….
Read More
written by john c ashworth Money is ALWAYS in Motion Let’s be clear. There is NO shortage of money. You might have a shortage, and I might have a shortage, but there is no shortage of money in general. The amount of money moving around every single day is astounding. The trick is in getting…
Read More