What is the work you can’t NOT do?

written by john c ashworth

Almost every morning, I rise very early, make some espresso, pull out my ice packs and sit in my favorite chair and read. I've been doing this in some way shape or form for more than 20 years now and the vast amount of knowledge, wisdom, and experience I've gained is thrilling. Even on its own, it's thrilling. And not nearly as exciting as sharing it with all of you. Which is why I continue to work as hard as I possibly can bringing it to you here on the ash flash in my spare time. Thanks for being here. I'm grateful for the time we have together.

This morning I feel better than I have all week following my first dose of the coronavirus vaccine and I'll be sharing, setting-up posts, podcasts and videos on a number of topics today both because it fulfills be greatly, and because here in Wisconsin it's raining again; and my new Wenonah canoe is not quite here yet…

I thought it might be fun to start this day with some of the interesting thoughts, inspirations, and insights that end-up in notebooks strewn across my desk. Each with it's own purpose and place. Each containing many golden nuggets that are sure to help my fellow bohemians.

Here you go…

Everything is selling. And if you can't quite comprehend or embrace that idea, or even find yourself revolted by it, I encourage you to fully consider this with an open mind. You will quickly find that there is no escaping this truth. How open are you to the idea of working toward becoming a better salesperson? Because this leads to the second thing from same notebook and inspired by my most recent kindle purchase, 'Secrets of Closing the Sale' by Zig Ziglar.

"You can have everything in life you want if you will help just enough other people get what they want."

If you want to sell more effectively, learn how to write heart-stopping headlines. And think of your headlines this way…a classified ad is simply a headline with instructions about how to respond to the ad. The question you should ALWAYS ask yourself EVERY time you write a headline is this, "Would the headline motivate someone enough to respond on it's own?" In other words, if your headline was your classified ad, how might it perform?

NEVER under-estimate the intelligence of your audience, and NEVER over-estimate their level of knowledge. Oooohh, that one really gets you thinking, doesn't it?

Sometimes, you must destroy in order to create.

True science begins with observation.

By far, the BIGGEST leverage point in any business is marketing. Remember, you must adopt the mantra, "I'm a marketer in the business of … "

Struggling business owners spend time to save money. Successful owners spend money to save time.

Strength training is a lifetime activity. The only way to fight muscle loss and fat gain effectively as you age, is to adopt and live by this truth.

Lastly, if you're feeling stuck in your life and career, here is one question that can really help you cultivate the clarity you need to decide what you might do next…

"What is the work you can't NOT do?"

When you're doing the work you love, EVERYTHING changes. That is what starts to change the world. Discover this for yourself, and LIVE it. Not just for you, but for everyone else around you.


PS the ash flash is the work I can't NOT do. Along with being a salesman, of course. Thanks for being here… 🙂



About the Author
John Ashworth is a salesman, writer, Dad and full time Bohemian Athlete. aka Johnny Renaissance.

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