written by john c ashworth I’m talking about your unique selling proposition here. Do you have one? What is it? And does it answer the following question? Because if it does not, STOP everything you’re doing and ALL your marketing, because until you are very clear on this, you’re wasting lots of time, money and…
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written by john c ashworth This idea that you don’t like exercise, or you don’t have time, or you just can’t find a way to get it done has NEVER really made any sense to me. Here’s why… To me, this is the equivalent of saying, I don’t want to feel good, and more powerful. I don’t…
Read MoreInside any group of prospects you might be pursuing it is vital to understand how literally any group you might be pursuing breaks down. 1% are rich 4% are affluent 15% are not only price-sensitive buyers, but they also have very little disposable income available to invest in what you have to offer. 80% of…
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written by john c ashworth Want to sell more? Remove obstacles. Sounds simple, right? Actually, it is. The hard part is not letting distractions pull you away from this beacon of truth. Especially as your sales and company grow, your focus on eliminating the things that detract and distract from the sales process become more…
Read Morewritten by john c ashworth Are you making this mistake with your website? Take a close look at the image I’ve included with this article. If you’re website is displaying this little ‘i’ icon, along with the ‘unsecure’ text your website is NOT secure. You need an SSL certificate, and you need one now. Somewhat…
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How and Why You Need to Create Brand You written by john c ashworth Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker,…
Read MoreDon’t be a Charlatan, Be Yourself… written by john c ashworth Earlier this week I sent out the press release that FitnessProBlogger subscribers receive as part of their subscription. It was actually the same press release that I used to land my initial TV Gig on the local NBC affiliate in Madison WI with Leigh…
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