How to promote your business and your personal brand using these 4 often overlooked strategies
written by john c ashworth
- Worry less about image then everyone else does.
- Write like you would talk, face-to-face, belly-to-belly, person-to-person.
- Be friendly, not stuffy.
- Be courageous
It takes time, effort, research and sweat to make your marketing and sales work. To make your business work. To make your career and your life expand. A simple list like this one can be easy to dismiss as just that - too simple to be taken seriously. But there's actually a lot here in this simple little list. Here's what I mean...
Most businesses and people spend far too much time worrying about their image than whether or not they have a solid marketing system in place that attracts a steady and predictable flow of new prospects and sales or job prospects or life opportunities. You will build your image along the way. Focus first on building true and lasting and repeatable marketing systems that are designed to help you accomplish your goals.
Don't get cute when it comes to your copywriting on your website, in your emails, in your letters and anywhere else you are communicating with your prospects and customers in print. Always be mindful of how you're communicating and work like mad to keep all of your communication focused on the way you would talk to someone if they were sitting directly across from you and thinking about whether or not to invest in you and your products and services.
Be friendly. Be open. Be real. Connect with your audience any way you can and do it constantly and with the same kind of enthusiasm and genuine care and compassion that you appreciate when you run across it in the marketplace.
Finally, remember that boldness and courageousness take bravery and that you can't be brave if you're not scared. Embrace your fear. Taking calculated risks will bring you measured rewards and sometimes you will fail so also keep in mind that being courageous also means picking yourself back up quickly and with a short memory when you do fail and getting started again as quickly as possible.
Lastly, on being courageous...
Some of the most significant accomplishments in my own life and career have come from this very idea of being courageous. From a decision to do something that seemed totally outlandish or impossible when I first came across the idea. Stop selling yourself short and take action.
PS As a means of simplifying your approach to the new year, you might just consider focusing on these four simple ideas as a means of keeping you on track toward your goals and aspirations this year.
PPS Simplicity is the ultimate sophistication and that does not grant you an excuse to skirt the hard work involved in growing your business, your career, and expanding your life's mission. Keep things simple and keep working hard. One step at a time you'll get there...