This 94-year OLD Sales Secret is the Key to Doubling Your Profits

written by john c ashworth We have all experienced this.  A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy. What happened? A master storyteller drew us in. A well written story is one of the most persuasive sales and copywriting techniques you can put to work…

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How to Succeed as a Copywriter and Salesperson

written by john c ashworth One of the biggest mistakes salespeople make is in not knowing their products to the core. And not just knowing them, but really knowing and understanding what those products do for the people who buy them. Very often, until you know your stuff, the reasons you think people buy are…

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