written by john c ashworth I would be doing you a disservice here if I tried to tell you that marketing and the sales that result from it were easy. Remember, the mission here on the ash flash is to share real expertise in small doses for both your small business and your health and…
Read Morefrom the desk of johnny renaissance This is a beautiful message from Arnold Schwarzenegger. Personal. Heartfelt. A powerful example of how eloquent and personal story-telling can produce a truly moving message. -john
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The importance of personality in YOUR Copy & Marketing written by john c ashworth There is an absolutely wonderful marketing principle for your small business that may be applied in many different situations that has to do with scarcity and the fact that most people want more of which they can’t seem to get enough….
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Read Morewritten by john c ashworth Most marketing is missing one of the most significant and important ingredients of life itself… Intimacy… Before you sit down to write your next sales letter, produce your next newsletter, or craft your next radio or television spot, ask yourself whether or not you are really speaking to the hearts…
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written by john c ashworth How great letters help you form ‘something’ bonds with your customers and prospects People don’t write enough letters anymore… According to the United States Postal Service, on average, American households now receive only one personal letter every ten weeks. This about half what it was 10 years ago. Americans also…
Read MoreMost Businesses make this unfortunate Copywriting Mistake all the time written by john c ashworth I’m working my way through a copywriting course online and it’s jammed with golden nuggets full of potential for both you and I. I’m sharing as many of them as possible along the way here. This one is very important…
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