Discover a brilliant and simple strategy that will increase sales in almost any retail business – especially a flower store
As a lifetime salesman and former business owner and entrepreneur I’m always on the hunt for new ways to increase sales. I discovered this gem this morning and couldn’t wait to share it with you, because it’s a great example of how we often make our work more complicated with it needs to be; and as a result, miss the simple opportunities and strategies we can use to increase sales almost every single day.
The idea comes from an article about the art of ‘thank you’ notes for your customers. A simple and very effective touch point in your business that is easy to ignore. The story described a local flower shop that was celebrating its 100th anniversary. No small feat for any local retail business. The owner described a brilliant strategy for increasing sales in that he has one person who is 100% devoted to sending out reminders on who-sent-what-to-whom last year at this time and “we would be glad to repeat the order of you…click here, call or send us an email.”
I love this story because it’s such a great example of the simple things successful business owners actually take action on instead of ignoring while they either take another afternoon off or ignore the idea because either they don’t really understand its brilliance or have already decided with no real data to back it up, that it won’t work; or that they don’t have time or that they can’t afford to hire someone who is totally devoted to such a menial task.
How can you afford not to?
Good luck out there and be sure to check back to the ash flash often for ideas, tips and strategies to improve your business and your life.
How to undo a day of sitting at your desk with this simple 5-minute workout
You don’t have to wait until the end of the day to get up and do this simple 5 minute workout. You can get up and do it any time. You can also repeat the circuit multiple times if you want to do more than just five minutes. Four rounds, plus a warm-up and cooldown would be a nice 30-minute workout anytime 🙂
Aboutjohn c ashworth
John C Ashworth is a modern day renaissance man & bohemian athlete who has amassed a wide variety of skills and expertise in many different subjects including, fitness, sales, marketing, video production, copy writing, exercise physiology, clinical exercise physiology, fishing, parenting, buying cars without getting ripped off, blogging and content marketing and creation that will help you drive sales.