How to clear your mind for great sales copywriting

written and produced by john c ashworth

First, here are a few tips to consider for your copywriting efforts before you even sit down to write.

  • Be fully rested with a good night’s sleep
  • Eat sparingly. Heavy meals will affect your mental sharpness. Try a little intermittent fasting before you sit down to write. I know this works very well for me and is one of the reasons I love to spend time writing first thing in the morning with only a cup or two of coffee on-board.
  • Exercise before you start. If you read this blog regularly, you know that I spent the first 20+ years of my career as an expert fitness professional and personal trainer so I’m a big, big believer in this idea and once again, practice it regularly myself. It’s truly amazing what one simple exercise session can do to clear your mind and make room for your mojo.
  • Turn-off your phone and eliminate any and all distractions. Lock your door, or at the very least close it tight, and make those around you aware that you are writing and are not to be disturbed for any reason.
  • Take a few moments of gratitude so as to cultivate a positive mood and environment.
  • Now, enter the prospect’s mind and the conversation happening therein and go!
How to clear your mind for great sales copywriting

john c ashworth in the home gym

virtual coaching with john c ashworth
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How to prevent cravings and promote weight loss

produced by john c ashworth

How to prevent cravings and promote weight loss
john c ashworth in the Silverstone home gym.
virtual coaching with john c ashworth
Click here for virtual coaching powered by the fitness nomad…

I’ve been working hard over the winter during the pandemic to re-create my fitness nomad fit for life training system right here on the ash flash. You can get early access to this program once completed by subscribing to the ash flash.

Below I’ve included a small photo of a meal I ate yesterday for lunch. It’s not pretty, but it has that lean peace of chicken I used as an example in the video above, along with some freshly roasted potatoes, a salad with pepitas and a few cubes of cheese and parmesan and catina dressing, with a nice glass of almond milk. Not included in the photo is the couple dozen chips I couldn’t resist while I was preparing the meal. It was Saturday, and I had just finished the yard work, and I was famished. Just wanted to get that in there for full disclosure, because that’s why I’m not leaner. Too much extra snacking. A lifelong habit that I’m working to correct in my 50s now.

Nutrition can be tricky because there are just so many ways to combine all the variables and there are now so many different ways that varying experts recommend we eat. So, in general, I don’t dole out much nutrition advice anymore other than the common sense stuff. Once again, and as always, I focus on the science, and what we truly know, and then I encourage you to figure it out on your own and be honest with yourself about how you’re really eating.

Stay away from simple carbs and junk food. Stop drinking so much alcohol. Don’t overeat. Focus on whole foods and stay away from too much red meat. Keep a food journal and increase your awareness about what you’re truly taking-in and read the books I recommend on nutrition. They will help you gain perspective and a better understanding of how to nourish yourself in a more healthful way.

Also, cook as much of our own food as possible. Most people, I’ve found, could start here, along with eliminating the junk food and alcohol and make terrific progress.


whole foods health lunch 1
my saturday lunch with leftover grilled chicken, homemade roasted potatoes, salad, a little cheese and my favorite almond milk. -John

Is your sales pitch missing this important message?

written by john c ashworth

If you are unable to quickly, easily and comfortably communicate the fundamental reason why people or organizations would choose to do business with you and you company above all other options, including doing nothing, you will likely have a very serious problem when prospecting for customers.

In fact, you might not ever even get your foot in the door..

Here’s a quick sales pitch formula to help you get started.

“We assist our _______[clients or customers] in the _______ [industry/business] to _______(what you help them do). We do this by _______[what do you help them do? what problems do you solve for your customers?].”

Don’t cheat this work. I know it sounds simple. Too simple, even.

But it’s not.

As soon as you begin working through this as it relates to your products and services and your company, you will see what I mean. If you haven’t answered other key sales and marketing questions about your business, you will have to go back and do that first, before you can get to this.

This process forces you to consider four very important questions about your business. Questions that I’m sure you’ve thought of at some point or another, but that I know first hand, most small business owners and salespeople don’t spend nearly enought time curating and clarifying so that they can truly hone their efforts.

I’m going through this again in my own work right now so I’m also speaking from very personal and timely experience.

Especially in light of everything that has changed over the last year and a half, it is time to reflect on how you, your work, and your business have changed in an effort to adapt to your customers and the marketplace.

What can you do differently?

How can you craft a killer unique selling proposition? (USP)

Here are those four quick questions that will help get you started.

  1. Dou you work with individuals, organizations, enterprises, associations, or governments?
  2. What industry or industry segment do you specialize in? What segment? What market? What type of business? “…OK, I know, that’s really a few questions in one, but they’re all related.”
  3. How do you assist your customers?
  4. How do you assist your customers?

OK, time to get to work.