Follow YOUR bliss. Listen carefully to YOUR muse. Discover how to connect with your audience.

the ash flash coffee mug

written by john c ashworth

Every time I read this company’s blog, I’m disappointed. Sometimes just downright mad at them for wasting my time. Which is, of course, my own fault. I could just unsubscribe. Walk away. Move on to the next blog. The next company. The next book. The next resource that is more likely to inspire me than this one. For some reason I stick around. Maybe it’s because it’s such a good example of how a sucky blog can become such an unfortunate missed opportunity. A really bad reality TV show that I just can’t stop watching because it’s so darn juicy. “Thank goodness this isn’t me.” I think.

I’m not going to name the company. That’s not really fair. There are likely others who find it useful. To them I say, be careful. In fact, it reminds me of something I heard while listening to the Daily Stoic today. Something like, ‘Beware of those who talk a lot and often. It is likely that in reality they have nothing to say.’ Not always true, but very good advice all the same.

The point here is that if you don’t have a blog for your business or it is sucky like this one, you are missing a very important opportunity to connect with your audience – your prospects and customers and anyone else for whom your idea and your mission resonates. In fact, that was their topic today. The idea that before you create anything, you need to get clear on who your audience is and what they are looking for so that you can go about creating great content for them. No matter the medium.

That’s true. You need to know your audience. But you also need to follow your muse and give it the proper space needed to speak through you. When you do that in combination with your diligent and on-going work of connecting with your audience, you will find great comfort and reward and connection with your work. The right people will find you. Otherwise, you’re never really following your own instincts exclusively and you will likely get caught up in trying to please an audience that might not even exist, instead of staying present and true to yourself, and cultivating clarity so that your muse can speak freely and have the space it needs to expand; and then attract the right people. This can take time, of course, which is why so many skirt the responsibility and ignore its importance. But that doesn’t change the fact that it’s necessary and very important.

Now, I’m not saying that all you have to do is follow your muse, create cool stuff and magically people will find you and your business will grow. That’s a lot of BS and if you’ve been around long enough like I have, you know that in the early stages of the internet and all the blogging and then the birth social media, there was a lot of that false hope being sold.

When you use the word ‘ideating’ in a blog post, I am forced to question everything about you; and all that you claim to represent. Because boy, that is a stupid word. I’ve never even seen it before.

Again, there are likely some who would not have that same kind of reaction to that word, but to me what that word represents is the much larger problem for this company and for business blogging as a whole. Not only are they not following their own advice, but they are actually contradicting themselves inside this post, and likely without even realizing it. They are so caught up inside themselves, that they’ve actually used this word in the same sentence as ‘brand values’ which is another BS Buzz-word. A made-up word that means nothing. Even if you spend the rest of the afternoon ideating , you will still end up where I am now. Lost and wishing you could have the last 15 minutes of your life back.

Do me a favor. Be smart enough to know and courageous enough to act on the ideas that make sense to you because they represent who you are and are an extension of YOU, your personal beliefs and your mission. Stay clear of buzz words and made-up ideas that make no sense, are not based on real expert experience; and leave you feeling unfulfilled and confused.

Stay on YOUR path. Follow YOUR bliss. And listen carefully to YOUR own muse and let nothing in the world distract you from that.


Stop avoiding the challenge in front of you and take action

Stop wishing start doing

written by john c ashworth

I think the hardest thing about the Stop Wishing Start Doing mantra that surfaced in my workshop yesterday is that when you really decide to take action on something that’s important or challenging for you, that’s it. Now you just might fail. You have to be OK with that idea. Not OK with the failing, because you can’t let it crush you when it happens. And you can’t allow it to prevent you from starting. Failure will happen. Not all the time. But certainly along the way to getting better – becoming a champion.

That’s why so few take the leap. Comfortable inside the tent, nestled in their sleeping bag, they can avoid the challenges awaiting them for quite a long time. Eventually, though, the bear that is feeding on the food your left out last night will finish those morsels and come looking for you inside the tent. Worse, you’ll live in fear wondeing if it’s ever safe to venture outside again.

Others avoid the leap because they can’t find the courage to wander out and face the bear. They don’t believe they can tame it, and avoid the idea altogether after awhile.

Embrace your fear. Take action. Gather experience and intelligence. Keep Going.

Stop Wishing. Start Doing…

Thanks for reading.


What is life asking from you?

airmen graduation 1 072221

written by john c ashworth

airmen graduate carl ashworth and john c ashworth July 2021
john c ashworth and Carl Ashworth following Airmen graduation in July 2021

People on the road to Inner Light Do NOT find their vocations by asking, “what do I want from life?”

Instead they ask…

“What is life asking from me?  
..and how can I match my intrinsic talents with the ones the world needs?”

YOU are an inspiration to those you serve and I am honored and grateful for your interest and support of my work here on the ash flash.

Keep up the great work!


How to get Real Return for your funeral home on your facebook advertising

great sales copywriters are sentimental people

podcast produced by MC Ashworth

How to get Real Return for your funeral home on your facebook advertising
podcast produced by john c ashworth in his role as an Account Executive at Frazer Consultants

I created this short podcast primarily for the funeral directors I work with at Frazer Consultants, but there’s some great stuff here that we can all benefit from.

Hope you enjoy it!