written by john c ashworth
Most small business owners do not need new invention or new opportunity for the making of new fortunes. That's because most business owners are still not very good at capitalizing on the opportunities that are right in front of them. They are often distracted, over-worked, and much more excited about chasing the new shiny thing then in digging into the dirt of developing the opportunities that are very often right in front of them.
Take your house list as one simple example.
Are you sending a regular email and print newsletter?
It's possible you're doing the former and very likely not the latter. The two combined and done in the right way and committed to over time can exponentially increase your sales.
Expert copywriting is the key.
Think it's not possible?
Or give me a chance, and I'll show you how. I'm so confident I can make it happen for you, that I'll do it for free in exchange for royalties on the sales I produce for you.
This is not to say that you shouldn't always be looking for the slight edge in the form of new things you can leverage for better results. But I encourage you to start with the fundamentals of great copywriting and cultivation of your house list and then expand outward from there.