written by john c ashworth The car business is famous for its blind acceptance of this false premise… “The Be-Back Bus NEVER comes back.” In other words, if the potential car-buyer sitting in front of you right now does not buy right now, you can forget it. They’ll never be-back. No matter what they say….
Read MoreHow to structure your product and services for maximum profit written by john c ashworth You should always sell Good, Better, and Best. Never sell yes or now. Especially when times are tough like the recession we’re living in right now. Why? You’ll make more money. At least 20% of your customers will choose Better…
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Looking for a way to support front-line healthcare workers? Give FIGS – The Frontline Set | FIGS written by john c ashworth My wife Laura is a nurse. Her Mom was a nurse too. They are amazing warriors and I can only hope to be fraction of who they are as devoted, strong, resilient human…
Read MoreThe value of Staying Focused on Solutions for your customers during challenging times produced by john c ashworth
Read Morewritten by john c ashworth People don’t want to be sold. People want to buy things and they do it for emotional, NOT rational reasons. You MUST play to this reality with your sales pitch, and in your selling efforts while also being a true resource for your prospects so that in the end, you’ve…
Read Morewritten by john c ashworth Some of the most influential stories written for you by an expert copywriter are often based on the testimonials, success stories, and endorsements from your current customers. “You must build and continue to cultivate an on-going preponderance of social proof inside your small business.” You need to build a system…
Read Morewritten by john c ashworth Great stories capture the imagination of your audience. Stories that are lame lose credibility fast. Authenticity rules when it comes to writing your stories. Authenticity comes from the heart. It’s a poem you write on a quiet Sunday morning, listening to the birds in your backyard and wondering how you…
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