written by john c ashworth Most small business owners do not need new invention or new opportunity for the making of new fortunes. That’s because most business owners are still not very good at capitalizing on the opportunities that are right in front of them. They are often distracted, over-worked, and much more excited about…
Read MoreTwo hundred fifty years ago, essayist, poet and author Dr. Samuel Johnson said, “Promise, large promise, is the soul of an advertisement.” And Ogilvy agreed. When you get the promise right…by identifying, reinforcing, and emphasizing the strongest benefit… your product will practically sell itself. It ain’t matter if you express yourself in perfect English. The…
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Here’s what being a salesman means to me – Part 2 Click here for part 1 of this series written by john c ashworth One of the things I really love about being a salesperson is all the people time. All the connection. All of the potential that each new contact holds. For sales. For…
Read MoreEmail is NOT Dead. College is NOT required. And EVERYONE is lying to you about success. written by john c ashworth My son Carl was bemoaning his boredom at work this week during dinner last night. A common complaint when summer starts, his hours increase, and the realities that come with the working life begin…
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written by john c ashworth Want to sell more? Remove obstacles. Sounds simple, right? Actually, it is. The hard part is not letting distractions pull you away from this beacon of truth. Especially as your sales and company grow, your focus on eliminating the things that detract and distract from the sales process become more…
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written by john c ashworth Cultivation. This is a word that keeps surfacing this month for me. It just keeps surfacing over and over again an in many different ways. And as we as salespeople approach the end of the month, the power and buoyancy of this word is impressive. There are many examples I…
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