written by john c ashworth
I'm talking about your unique selling proposition here.
Do you have one?
What is it?
And does it answer the following question? Because if it does not, STOP everything you're doing and ALL your marketing, because until you are very clear on this, you're wasting lots of time, money and energy!
Why should I choose your business, product or service versus any and every other competitive option available to me, including doing nothing at all?