personal branding

64 Square Feet of Nourishment…

I don’t publish to my personal blog as much as I would like, but I put a story up there today you might be interested in… Title: 64 Square Feet of Nourishment As a professional, you need to make the choice about how much personal stuff you share in the process of building your personal…

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Be Careful, you're writing says more about you and your personal brand than you think…

I just got an email from a colleague’s partner in another part of the country.  I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention.  The headline was compelling and I did not quite recognize the name in the from column. …

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A New Mantra For Toyota, and a lesson about Your Personal Brand

Toyota’s in big trouble – no doubt about it! I read an article in The New York Times over the weekend that went into detail about why they’re in so much trouble and what they will need to do about it. The first paragraph of the article said it all… “A Japanese leader (Toyota) in…

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You Don't Need a Press Kit – Yet…read this first!

Ready…Fire…Aim It’s an old expression and maybe you’ve already heard it more than you’d like.  Or, maybe not…OR, maybe you’ve heard it and just NEVER let it sink in. So what am I trying to get at? You can’t always wait until everything is perfect to move forward on stuff.  Whether it’s a project, career…

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You Don’t Need a Press Kit – Yet…read this first!

Ready…Fire…Aim It’s an old expression and maybe you’ve already heard it more than you’d like.  Or, maybe not…OR, maybe you’ve heard it and just NEVER let it sink in. So what am I trying to get at? You can’t always wait until everything is perfect to move forward on stuff.  Whether it’s a project, career…

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YOU are The Brand…

YOU are The Brand Over the weekend, my son Carl pulled out an old briefcase that contained a very special certificate.  He didn’t know what he was looking at until I informed him, and when I did you should have seen the look on his face. A week and a half ago, Eric Ruth from…

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How and Why You Need to Create Brand You

How and Why You Need to Create Brand You written by john c ashworth Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker,…

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