Great content for your blog, your website, facebook, twitter, instagram, and anywhere else you might be sharing your messaging takes meticulous effort, time, careful thought and an on-going commitment to the process. One of my main focuses for 2019 is on more writing and it’s amazing every day how easy it is to let this…
Read MoreEric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology: -More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side. -The survey was restricted to taglines and jingles created after 1948…
Read MoreThis is a very good article from Hubspot about how to strategically craft your email follow-up campaigns in order to optimize engagement. -John Source: The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%
Read MoreYou’ll get more leverage from case studies, customer testimonials, and video interviews than you’ll ever get from a marketing-authored blog post or an email. Stop wasting the majority of your time and energy talking about your selling points, and instead amplify the best of what’s already being said. Source: Happy Customers Are the Biggest Marketing…
Read MoreThis is a terrific article that will take your thinking well beyond making your web site fully responsive. Once you’ve done that, you then need to start thinking about exactly how your customers are interacting with you online so that you can communicate with them more and more effectively. -John Micro-moments occur when people reflexively…
Read MorePhoto by Hal Gatewood on Unsplash Authority marketing is such a powerful concept that most business owners either miss or ignore. Either way, I encourage you to read what’s on this page, act on it, and reap the benefits. -John Source: Why Authority Marketing? • Advantage|ForbesBooks
Read MoreWatch this video to discover why blogging is so important for your funeral home… blogging for your funeral home. Transcript excerpt… Sam: So blogs are full of keywords and they’re full of all sorts of really good information, but also, they’re really fresh content. And search engines love that. They love when you’re updating content…
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