This is a terrific article that will take your thinking well beyond making your web site fully responsive. Once you've done that, you then need to start thinking about exactly how your customers are interacting with you online so that you can communicate with them more and more effectively.

-John

Micro-moments occur when people reflexively turn to a device -- increasingly a smartphone -- to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”

Source: Beyond Responsive Design: How to Optimize Your Website for Mobile Users