marketing

The concept of the prospect pyramid

Inside any group of prospects you might be pursuing it is vital to understand how literally any group you might be pursuing breaks down. 1% are rich 4% are affluent 15% are not only price-sensitive buyers, but they also have very little disposable income available to invest in what you have to offer. 80% of…

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The Rewards of Being a Salesman

Here’s what being a salesman means to me – Part 2 Click here for part 1 of this series written by john c ashworth One of the things I really love about being a salesperson is all the people time. All the connection. All of the potential that each new contact holds. For sales. For…

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The Rewards of Being a Salesman – Part 1

Here’s what being a salesman means to me – Click here for Part 2 written by john c ashworth I have often felt stymied by that question, “what would you do, John, if you no longer needed to earn a living anymore?” What would you do with your time and your days if money was…

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It’s a mistake to become too predictable…

My family thinks I’m a little weird and that’s OK. They love me anyway. My customers? Prospects? The people I work with every day? Well, you’d have to ask them personally, but I believe they get the sense I’m a little different too. Why is this important? Because it makes you more memorable. It makes…

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Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS. “Because you’re reading it!” 🙂 -John The other…

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Collaborate & Create Amazing Graphic Design for Free

This site is a great resource for your grass-roots marketing efforts.  A great tool for editing your own facebook banner images, memes, or whatever else it is you need to create for social media impact and response right now! -John Source: Collaborate & Create Amazing Graphic Design for Free

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This is awesome. Girl power!

This is #awesome! #girl #power Credit for the photo goes to my wife, Laura. There is something about this image that just resonates with me. Brawny was always the go to paper towel brand for my Dad in his window cleaning business. And I have to agree they are terrific. It’s just cool to see…

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