Stop making important business decisions with blinders on

written by john c ashworth

I just read a story about erosion in the outer banks, and there is a business lesson embedded that I want to share with you. You really shouldn’t make decisions with blinders on. Hope and faith are not a strategy for success…

Since 2007, the Outer Banks have lost more than 1,000 acres of land to erosion and coastal flooding. But according to a new study, homeowners continue to purchase homes that stand perilously close to the sea. The study's author, Hallac Research Institute scientist Dr. Kevin Hallac, said that the trend is striking and that it underscores the need for beachfront home owners and planners to take erosion into account when building along the coast.

Hallac is the Outer Banks' only full-time erosion scientist. In her work, she's seen firsthand how beaches are eroding and losing sand - something she's been witnessing for some time now on a daily basis. "What has been striking, Hallac said, is that people have continued to purchase homes along the Outer Banks that stand perilously close to the sea, even as erosion worsens."

"Public records bear out that.

Since Hurricane Matthew swept through the Outer Banks in October 2016, residents have been alarmed by the rapid erosion of shorelines on their properties. The National Weather Service has also warned that more intense storms are likely in the future, making these homes and communities even more precarious. While some may argue that these homeowners are taking a calculated risk by continuing to purchase property in areas that are at risk, other locals say they simply don’t have any other choice.

And it’s that last statement about choice that I want you to really pay attention to. No other choice? Really?

It’s too easy to play the victim. You are responsible for everything in your life. Make smarter choices based on facts and logic and pursue your dreams with passion while being smart and accountable to what is real and that which you can measure.

It will make all the difference.

Believe me, I’ve done the equivalent of buying a house in a flood zone. Well, not quite that stupid, I guess, but you get the idea.

Be wary.

Be vigilant.

Don’t make excuses.

Choose wisely as often as you can.


About the Author
John Ashworth is an empathetic sales leader with an incredibly diverse background as a salesman, business consultant, marketing maniac, writer, Dad and full time Bohemian Athlete. aka Johnny Renaissance.

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