business

Stop making important business decisions with blinders on

written by john c ashworth I just read a story about erosion in the outer banks, and there is a business lesson embedded that I want to share with you. You really shouldn’t make decisions with blinders on. Hope and faith are not a strategy for success… Since 2007, the Outer Banks have lost more…

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The most important thing in business is Sales.

written by john c ashworth I’ve heard Mark Cuban say it on Shark Tank; and I’ve heard and read this idea in many other places too… “Sales cure a lot of ills.” In other words, when all else fails, focus on selling. Because if you’re not selling anything, you’re not really doing anything to make…

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The concept of the prospect pyramid

Inside any group of prospects you might be pursuing it is vital to understand how literally any group you might be pursuing breaks down. 1% are rich 4% are affluent 15% are not only price-sensitive buyers, but they also have very little disposable income available to invest in what you have to offer. 80% of…

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Stop hedging and go all-in

written john c ashworth Stop Hedging and Go All-in. You will grow personally and professionally a lot faster by helping others grow along with you. In fact, this is one of the best ways to grow your small business and your career. This is also a big part of my mission here on The Ash…

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This is where the Best opportunities often come from…

Your best ideas often come from this unlikely place. What can you do to cultivate this kind of mindset?

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A New Mantra For Toyota, and a lesson about Your Personal Brand

Toyota’s in big trouble – no doubt about it! I read an article in The New York Times over the weekend that went into detail about why they’re in so much trouble and what they will need to do about it. The first paragraph of the article said it all… “A Japanese leader (Toyota) in…

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