written by john c ashworth
You Must NEVER forget…Sales will always be person to person.
No matter what you sell, or who you sell to, even if you sell business to business, purchases are made by people. People who have emotions, feelings, thoughts, ideas, and who need to feel they like and trust you and your company before they’re going to be willing to cross-over to your side of the river.
I think this important to point out, because as technology advances, and artificial intelligence improves and then attempts to drive your prospecting and selling efforts, it’s vital to stay present with the facts. People buy things for emotional reasons.
What are they?
Don’t have a good answer?
Time to get to work, because when you do have a good answer and you do buy into the idea that people will always be at the heart of any business or sales transaction, you will then be able to get to work on crafting your messaging in a way that stirs the emotions of your prospects and customers in ways that leave them feeling magnetically drawn toward your solutions.