How to promote your business and your personal brand using these 4 often overlooked strategies written by john c ashworth Worry less about image then everyone else does. Write like you would talk, face-to-face, belly-to-belly, person-to-person. Be friendly, not stuffy. Be courageous
Read MoreToyota’s in big trouble – no doubt about it! I read an article in The New York Times over the weekend that went into detail about why they’re in so much trouble and what they will need to do about it. The first paragraph of the article said it all… “A Japanese leader (Toyota) in…
Read MoreMany of us park out personalities between 9 and 5 PM. Especially if we have a regular job. We often wait until we’re out with friends to let our wings expand and our hearts sing with originality. Why do we do this? Safety, I guess. We are all a little afraid of what might happen…
Read MoreWill the Current Project You’re Working on Make a Difference? “Of course it will.” You think to yourself. “Why else would I be working on it?” And then you stop to really think about the question and you realize that it is vital to your on-going success. Is what I’m working on right now really…
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How and Why You Need to Create Brand You written by john c ashworth Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker,…
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