written by john c ashworth Most marketing is missing one of the most significant and important ingredients of life itself… Intimacy… Before you sit down to write your next sales letter, produce your next newsletter, or craft your next radio or television spot, ask yourself whether or not you are really speaking to the hearts…
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written by john c ashworth Repeat after me… “I’m a marketer in the business of…(fill in the blank here with your type of business)” You MUST embrace this. If you can’t, well, I’ve got bad news for you. You’re going to continue to struggle. Here’s why… Most small business problems in particular are lead-generation problems….
Read Morewritten by john c ashworth I’m a BIG Believer in what’s known as ‘Education-based Marketing.’ Also known as ‘Authority Marketing.’ Put simply, this means creating a communication, messaging, and education system that you deliver consistently and provocatively to both customers and prospects and that teaches them everything they need to know about YOU, your business,…
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written by john c ashworth How great letters help you form ‘something’ bonds with your customers and prospects People don’t write enough letters anymore… According to the United States Postal Service, on average, American households now receive only one personal letter every ten weeks. This about half what it was 10 years ago. Americans also…
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Price is NOT the Decider YOU think it iswritten by john c ashworth Most small business owners will have an immediate reaction in disagreement with this idea. Mostly as a result of their direct experience trying to sell to the wrong prospects, a lackluster sales presentation, and fear that is driven by their own set…
Read Morewritten by john c ashworth You Must NEVER forget…Sales will always be person to person. No matter what you sell, or who you sell to, even if you sell business to business, purchases are made by people. People who have emotions, feelings, thoughts, ideas, and who need to feel they like and trust you and…
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