written by john c ashworth
What are you doing to build your authority? Because commoditization is quickly swallowing differentiation. Your best defense against this growing wave of mediocrity is in working every day to establish your authority and your expertise and establishing yourself as the preeminent choice when people are in need of the solutions you offer.
Yes! You are unique.
Yes! You are passionate.
Yes! No one is working harder than you are to serve your customers and communities.
No! You cannot assume that all of your good and earnest work will be noticed and recognized on its own merits and results.
No! You can't assume people will just find you automatically because you are the best at what you do.
YOU must sell yourself and your business and you MUST work every single day on the things that will position you as the leading expert in your field.
What will you do next?