The Anatomy of a Direct-Response social media marketing program – Part 1 of 6

The anatomy of a direct-response social media marketing program - Part 1 of 6

Part 1 - Have a Plan to Sell from the beginning.
Part 2 - You MUST create MORE than 1 type of offer; & your offers must be irresistible. -available 4/20/20.
Part 3 - YOU MUST have deadlines - make delaying purchase extremely undesirable
Part 4 - You MUST have clear instructions on what you want people to do right NOW!
Part 5 - You MUST have tracking and measurement
Part 6 - You MUST adopt the direct-response axiom that results rule. Period.

written by john c ashworth

First, the good news...

Very often, small but significant tweaks in your social media marketing and sales systems can produce BIG results very FAST.

For example, very likely your social media marketing efforts are producing very few if any real results for your business right now. That's because so much of what people and businesses do with their marketing in general and especially their marketing on social media channels is so darn fluffy.

Likes, shares, reach. These things are all important on some obscure level. But the most important thing you must keep in mind at ALL times is that RESPONSE is the most important thing. The #1 thing. Because without a real response to a real offer inside a real business, what is actually happening? Nothing except a lot of wasted time, effort, and money. In fact, you might already know this and be frustrated with your lack of results. Especially with all the time and effort you're investing in your online and social media marketing efforts.

The good news is that you're already putting in all the work. We just need to get you a little more focused on what you're doing, how you're doing it, and teach you how to create both content and advertisements online and inside social media that will start to generate some real response, and in turn, help you grow your business.

Here's Step #1

Have a plan to sell from the very beginning

Now, before you run, hear me out. Because I know when I say that people will immediately push back and say, "John, that's not what social media is all about. I don't want people to see me as the cheesy, pushy, perfunctory used car salesman. This platform is about connecting and sharing and building relationships with potential customers. To this, I say, "YES!" And then you still have to find a way to build a bridge between that effort and your sales pipeline. Is it delicate? YOU bet. But it's totally doable if you're willing to adopt this mindset and strategy. If you are not granting your social media network a real opportunity to connect and buy and then claiming that it doesn't work, and is a waste of time, well that's too bad. Because void of clear calls to action, no one will know what you want them to do.


About the Author
John Ashworth is an empathetic sales leader with an incredibly diverse background as a salesman, business consultant, marketing maniac, writer, Dad and full time Bohemian Athlete. aka Johnny Renaissance.

2 comments on “The Anatomy of a Direct-Response social media marketing program – Part 1 of 6

  1. Amelia Jacob says:

    Direct response marketing looks to be very promising in terms of social media marketing.

    1. You bet. Thanks, Amelia. Be sure to stay tuned for parts 2-6 in the coming weeks.

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