sales letters
podcast – How great sales copywriters hook their readers
How great sales copywriters hook their readers podcast produced by john c ashworth — I received a great email newsletter from Eddie Shleyner of Very Good Copy this week. He was talking about how good copywriters are often sentimental people. I agree. Listen to the 3-minute podcast above and see if the leading passage doesn’t…
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Read MoreHow to write headlines that make sales soar!
written by john c ashworth Ninety percent of the success or failure of ANY sales offer is the headline. How much time are you spending on your headlines? The reason is that the headline answers the MOST important question you need to address in ANY sales pitch. “What’s in it for ME?” Why should I…
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Read MoreA simple plan for increasing Sales in just about Any Business
written by john c ashworth A simple plan for increasing Sales in just about ANY business First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already…
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