A simple plan for increasing Sales in just about ANY business
First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already know you, like you and trust you and as such, are a lot more likely to buy from you again and again. You can’t stop chasing new customers too, but please, don’t ignore your existing ones. You are wasting opportunity to increase your sales.
Increase sales by communicating with your existing customers through sales letters.
Develop and mail a new sales letter to ALL of your customers each and every month; and focus these sales letters on introducing a new product or service.
You don’t necessarily have to have new products and services to offer, but simply go through the list of your products and services and feature them in these sales letters in new, interesting and creative ways. If you want to get more sophisticated than this, you can also sort your customers lists so that you are only mailing new product information to customers who have not yet purchased that particular product.
Once you have this system in place, you should begin thinking a lot MORE about new products and services that you can create; and that you can sell to all of your existing customers.
Remember, they already know you, like you and trust you and will be much more receptive to your new products and services as a result. That, combined with your regular sales letters and communication will continue to make them stickier and stickier and more and more valuable to you as customers inside your business.
PS A regular printed newsletter that you can send to both prospects and customers is also a terrific way to cultivate your customer list, introduce new products, and keep everyone excited about what you’re doing and everything you have to offer.
Welcome to JohnnyT’s January 2015 Toyota Cars Newsletter
First of all, as always, thanks to those of you who bought cars in November and December! I appreciate you. This is NOT everyone, so if your photo is missing and you want to be featured, please give me a buzz. And if you bought a car in January, you will see your photo here in next month’s issue. This is a challenging process to keep up with, but I’ll do my best each month to feature everyone who bought a car! -JohnnyT
Yes! I have some momentum going now. Four months in to the “Car Business” and every day that goes by I have that much more to share with you all the time.
This month, I have some really cool stuff, but first, I want to comment on why I placed “Car Business” above in quotation marks. First, that’s what everyone around here calls it all the time. In spite of the fact that I’ve also heard on more than one occasion that this is really a “People” business. This is a statement I agree with, but that I believe needs some refinement over time, because there is so much more than meets the eye in this work.
The bottom line, of course, is that you’re likely here because you’re in need of a new car at the best price, and for the least amount of haggling and headache. So let’s get to the beef.
Before I go though, be sure to take note of my new podcast. You can find a link to archived episodes by clicking the podcast logo in the header of this site, or by searching for “Johnny Toyota” on iTunes.
Here is the table of contents for the August edition of The Johnny Toyota Newsletter: