written by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
Read Morewritten by john c ashworth The death of direct-mail, print advertising, and long sales copy is continually exaggerated. Most likely by the same folks who walk around with their foreheads pointed toward the ground, thumbing through a constant stream of non-sense on their phones. Completely numb and getting dumber by the minute. As per Dan…
Read Morewritten by john c ashworth Often, you’ll hear people say that direct-mail is dead. That it’s ‘old-school’ and that no one reads their mail anymore. First, it’s not true. And even if it was, doesn’t this create a real opportunity for YOU to show-up in people’s lives in a place where you might be one…
Read Morewritten by john c ashworth A simple plan for increasing Sales in just about ANY business First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already…
Read MoreClick here for the Index of this series The Anatomy of Direct-Response social media marketing program – Part 2 of 6 Don’t make delaying a desirable option OR feel like everything MUST be perfect before you start. written by john c ashworth Reach, Likes, Thruplays, Shares. All great stuff on some level, but they mean…
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