![green peppers](https://i0.wp.com/johnashworth.com/wp-content/uploads/2020/03/thumbnail_IMG_9691.jpg?fit=1280%2C864&ssl=1)
Joe Coulombe envisioned a new generation of young grocery shoppers emerging in the 1960s, one that wanted healthy, tasty, high-quality food they could not find in most supermarkets and could not afford to buy in the few high-end gourmet outlets.
Source: Joe Coulombe, founder of Trader Joe’s grocery chain, dies at 89 - The Washington Post