written by john c ashworth Some of the most influential stories written for you by an expert copywriter are often based on the testimonials, success stories, and endorsements from your current customers. “You must build and continue to cultivate an on-going preponderance of social proof inside your small business.” You need to build a system…
Read MoreMost Businesses make this unfortunate Copywriting Mistake all the time written by john c ashworth I’m working my way through a copywriting course online and it’s jammed with golden nuggets full of potential for both you and I. I’m sharing as many of them as possible along the way here. This one is very important…
Read Morewritten by john c ashworth Do you have a customer reactivation campaign in place? I’m assuming you don’t, because most small businesses tend to ignore this idea. Don’t be like everyone else. It’s time you put one in place. In fact, I consider this one of your marketing staples. Here’s why… Because just like so…
Read Morewritten by john c ashworth Do you have a customer reactivation campaign in place? I’m assuming you don’t, because most small businesses tend to ignore this idea, it’s time to put one in place. In fact, I consider this one of your marketing staples. Why? Because just like so many other things I talk about…
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written by john c ashworth We have all experienced this. A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy. What happened? A master storyteller drew us in. A well written story is one of the most persuasive sales and copywriting techniques you can put to work…
Read Morewritten by john c ashworth One of the biggest mistakes salespeople make is in not knowing their products to the core. And not just knowing them, but really knowing and understanding what those products do for the people who buy them. Very often, until you know your stuff, the reasons you think people buy are…
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